Take Control with Digital Governance


Digital governance involves more than creating spreadsheets of published dates or periodically reviewing content– although those are a good start! Attend this webinar and learn how to create a digital governance model that delivers an exceptional user experience, maintains consistent messaging, distributes the work, and helps you think strategically about all the moving parts of your website universe. You’ll walk away with a format to create a governance framework that suits your organization.

In this video, Jill Jensen explains why digital governance matters to healthcare marketers.

You’ll learn:

  • Four components of governance and how they work together
  • How to improve the governance process you’ve started, or where to start if you haven’t yet
  • The benefits of creating a core strategy statement
  • When to use governance tools – like a content matrix – and why