Healthcare SEO: From Schema.org to Open Graph and Beyond


Metadata is more important—and more complicated—than ever.

By popular request we did a bit of a deep dive into metadata and looked at the various formats it takes. Watch this video to learn everything from Schema.org to open graph. We’ll discuss how metadata can impact your website’s findability and performance.

You will learn:

  • The healthcare-specific metadata you need to pay attention to for physicians, medical facilities, and services
  • How content on your site can impact your appearance in search, including rich snippets, stars and ratings, and business listings
  • The markup that can impact your social media engagement and how people share your content
  • Strategies for solving sticky problems like internal competition between departments or entities within a health system
  • And more…

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David Sturtz

VP, Experience Strategy

David focuses on tackling challenges in digital strategy, experience and innovation for the biggest names in healthcare. He uses his deep understanding of UX strategy and digital experience technology to find solutions that help healthcare leaders drive change and enhance the consumer experience. As Geonetric’s Vice President, Experience Strategy, he brings creativity and a strategic mindset to connect dots and get complex digital initiatives from stuck to delivering real business value. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.