Healthcare SEO: From Schema.org to Open Graph and Beyond


Metadata is more important—and more complicated—than ever.

By popular request we did a bit of a deep dive into metadata and looked at the various formats it takes. Watch this video to learn everything from Schema.org to open graph. We’ll discuss how metadata can impact your website’s findability and performance.

You will learn:

  • The healthcare-specific metadata you need to pay attention to for physicians, medical facilities, and services
  • How content on your site can impact your appearance in search, including rich snippets, stars and ratings, and business listings
  • The markup that can impact your social media engagement and how people share your content
  • Strategies for solving sticky problems like internal competition between departments or entities within a health system
  • And more…

Keep exploring


David Sturtz

Vice President, Marketing and Business Development

David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.