Metadata is more important—and more complicated—than ever. Find out what you need to pay attention to when it comes to boosting SEO.
By popular request we’re going to do a bit of a deep dive into metadata and look at the various formats it takes. We’ll cover everything from Schema.org to open graph and discuss how metadata can impact your website’s findability and performance.
You will learn:
- The healthcare-specific metadata you need to pay attention to for physicians, medical facilities, and services
- How content on your site can impact your appearance in search, including rich snippets, stars and ratings, and business listings
- The markup that can impact your social media engagement and how people share your content
- Strategies for solving sticky problems like internal competition between departments or entities within a health system
- And more…