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How to Succeed When Google is Your Homepage

Whether you like it or not, search engines are your organization’s new homepage.

In fact, a recent study by Moz found that 64% of 1,411 surveyed local business marketers agree that Google is becoming the new ‘homepage’ for local businesses.

Healthcare organizations must be investing in optimization efforts, but with so many areas to focus on including technical, on-page, and external search engine optimization (SEO), it’s hard to know which tactics are the most valuable.

Watch this on-demand webinar and learn how Dan Small, Director of Digital Strategy, from Hartford HealthCare (Hartford, CT) invested in research and their site’s technical foundation to own organic search for priority service lines and how Megan Yezak, Marketing Manager at MidMichigan Health (Midland, MI) transformed their site traffic to a more clinically focused audience by taking a strategic approach to business listings.

You’ll learn how to:

  • Review your current efforts and uncover where you need to focus your optimization efforts – on-page, externally, or in technical enhancements
  • Take actionable steps to “own” organic search for your service lines, locations, and providers
  • Make search optimization a priority in your organization – from fixing technical issues to maintaining business listings to establishing governance systems and processes to make those investments pay off in the long term.

How to Succeed When Google is Your Homepage