Provider Directories and Access to Care

As the pandemic continues, the importance of digital will only grow.

With a heightened focus on access to care initiatives over the last few months, your organization’s online provider directory is more important than ever. It also can be one of the most challenging parts of your web strategy to get right, especially as care options become more varied and complex. But it’s also one of the most important tools for providing your current and prospective patients the access they need.

Watch this video and learn:

  • Current digital consumer trends shaping access to care initiatives
  • Key patient access touchpoints and how they fit into the consumer journey
  • Top features and functionality you need in a provider directory
  • Tips for managing and simplifying physician data

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David Sturtz

Vice President, Experience Strategy

David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.