Webinar

Tips to Improve Underperforming Provider Directories

Provider directories are a main source of overall page traffic, accounting for 20% of inbound traffic and 25% of overall page views.

If your Find-a-doctor functionality isn’t easy to search, engaging and focused on conversions, you are missing a big opportunity. Watch now to learn if your directory is underperforming and how to make changes that will ensure this critical functionality is improving patient acquisition.

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Watch this webinar recording and learn:

1

Current trends around how potential patients use provider directories to make decisions

2

Key patient access touchpoints and how they fit into the consumer journey

3

Top features and functionality you need in a provider directory to engage and convert site visitors

4

Tips for managing and simplifying physician data to boost search rankings

Presenter

David Sturtz

Vice President, Marketing and Business Development

David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.