Accelerating Your Digital Transformation

After watching healthcare tiptoe towards online self-scheduling, patient access, and telemedicine, the past few months have seen organizations rapidly move forward with these initiatives. But what does that mean for your digital strategy?

Join Ben Dillon, Chief Strategy Officer at Geonetric and David Sturtz, Vice President of Business Development at Geonetric, for a conversation about digital transformation in healthcare and what it means for your short- and long-term digital strategy.

You’ll learn:

  • What does “digital transformation” look like in healthcare?
  • What lessons can healthcare learn from digital transformation in other industries? What pitfalls should be avoided?
  • How will this shift in organizational priorities impact your digital, UX, and content strategies?
  • How can marketing pro-actively engage organizational leaders to gain a seat at the table as these initiatives are planned?
  • What are the foundational processes and systems – from journey mapping to CRM – for a robust consumer-centered strategy? And how can you move forward quickly if those aren’t in place?

Keep exploring


Ben Dillon

Chief Executive Officer

Ben strategically watches how digital marketing and healthcare industry trends evolve and how they intersect. Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development, and you can see why he’s also an essential member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.

David Sturtz

VP, Experience Strategy

David focuses on tackling challenges in digital strategy, experience and innovation for the biggest names in healthcare. He uses his deep understanding of UX strategy and digital experience technology to find solutions that help healthcare leaders drive change and enhance the consumer experience. As Geonetric’s Vice President, Experience Strategy, he brings creativity and a strategic mindset to connect dots and get complex digital initiatives from stuck to delivering real business value. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.