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Digital Marketing Trends to Watch in 2020

Learn how digital transformation is impacting everything from user experience to access to care and what you need to know to compete in 2020.

Over the last few years, healthcare marketers have worked hard to “level up” their efforts with a greater focus on strategy and planning. These efforts will pay off in 2020, as many organizations will embark on broader digital transformation efforts.

Over the last few years, healthcare marketers have worked hard to “level up” their efforts with a greater focus on strategy and planning. These efforts will pay off in 2020, as many organizations will embark on broader digital transformation efforts.

Watch this webinar and see how digital healthcare marketing is playing a leading role in digital transformation, particularly around:

  • Access to care: Access to care has always been a popular phrase, but 2020 will see real investments made in centralizing access. It’s essential for healthcare organizations to make it easier for patients to engage with them, regardless of if they come to a clinic, chat with a bot, or call from their couch. It’s all about convenience, from helping rural patients connect with specialists to redirecting patients to the proper care setting.
  • User experience: Just doing something is no longer enough. The online experiences you design, develop, and implement have to deliver. 2020 will see more cohesive experiences both online and offline, bigger intersections between content strategies and the web and greater use of research to guide teams.
  • Findability: Healthcare marketers are already battling an increase in no-click searches. Add in the changes on the horizon in Google My Business and Google’s Map Pack, and 2020 will be the year healthcare marketers stop optimizing their websites for Google and instead optimize Google for their websites.

Digital Marketing Trends to Watch in 2020