Webinar

Digital Marketing Trends to Watch in 2020

Over the last few years, healthcare marketers have worked hard to “level up” their efforts with a greater focus on strategy and planning. These efforts will pay off in 2020, as many organizations will embark on broader digital transformation efforts.

Over the last few years, healthcare marketers have worked hard to “level up” their efforts with a greater focus on strategy and planning. These efforts will pay off in 2020, as many organizations will embark on broader digital transformation efforts.

Watch this webinar and see how digital healthcare marketing is playing a leading role in digital transformation, particularly around:

  • Access to care: Access to care has always been a popular phrase, but 2020 will see real investments made in centralizing access. It’s essential for healthcare organizations to make it easier for patients to engage with them, regardless of if they come to a clinic, chat with a bot, or call from their couch. It’s all about convenience, from helping rural patients connect with specialists to redirecting patients to the proper care setting.
  • User experience: Just doing something is no longer enough. The online experiences you design, develop, and implement have to deliver. 2020 will see more cohesive experiences both online and offline, bigger intersections between content strategies and the web and greater use of research to guide teams.
  • Findability: Healthcare marketers are already battling an increase in no-click searches. Add in the changes on the horizon in Google My Business and Google’s Map Pack, and 2020 will be the year healthcare marketers stop optimizing their websites for Google and instead optimize Google for their websites.

Keep exploring

Presenters

Ben Dillon

Chief Strategy Officer

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and former SHSMD president, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.

Anne Kapler

Principal Content Strategist & Writer

A former journalist, Anne’s passionate about clear, informative, well-organized content that resonates with readers. As a Principal Content Strategist & Writer at Geonetric, she helps healthcare systems align their digital content with business goals and user needs. She builds intuitive information architectures; crafts accessible, readable content; and develops content governance tools that help healthcare marketing teams bring order to their online efforts. Anne has worked with healthcare systems across the country, including Essentia Health, Cape Cod Healthcare, Cone Health, and UC San Diego Health. She holds a bachelor’s degree in journalism and mass communication from the University of Iowa.