Storytelling with Data: Data Visualization for Healthcare

When it comes to conveying the value of your digital efforts to stakeholders, or even other members of your team, you have probably felt like you’re speaking completely different languages.

When buy-in is critical to your success and you have to prove your return on investment (ROI), you need to report data in a way that anyone can understand, without requiring them to take a course in data analytics.

Join Tim Lane, Senior Digital Marketing Strategist at Geonetric, as he shares tips and tricks to data visualization honed by working with hospitals and health systems of all sizes and across diverse markets. You’ll leave with actionable ideas for how to tell a story with your data.

He’ll dive into Google’s Data Studio as well as lesser-known plug-ins that will answer your top questions around data, including how to:

  • Know what data you should include in reports
  • Tell when you should use comparative data
  • Choose the right format, such as table or chart, to tell your story
  • Take advantage of filters to create dynamic graphics
  • Integrate data from multiple sources
  • Select plugins that will help you tell the full story
  • Prove that ever-elusive ROI

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Tim Lane

Director, Digital Marketing

Tim is an optimizer. And as the director of digital marketing strategist at Geonetric, he gets to spend his days developing, launching, and optimizing client projects across paid search, organic, and display channels. Organizations like Olmsted Medical Center and Owensboro Health love his knowledge of the latest ad types as well as his hyper-focus on campaign performance. With experience as a digital marketer in the banking industry and as a campaign analyst at a B2C agency, he’s well-versed in everything from pay-per-click and search engine optimization to social media and email marketing. Tim served as a team leader in the U.S. Army where he supervised teams in complex situation during 35 months of operations in Iraq and Afghanistan. He is a Bing Ads Accredited Professional as well as certified in the Google suite: Google AdWords, Google Tag Manager, and Google Analytics.