Website Redesign: How Gundersen Health System Unified Its Digital Brand
Learn how Gundersen Health System’s recent redesign brought consistency and efficiency to its digital brand.
With hundreds of locations and multiple microsites, Gundersen Health System was looking to redesign on a content management system (CMS) that would give the growing organization the flexibility and functionality it needed. Attend this webinar and hear from Gundersen Health on how they created a new, responsive main site, complete with provider ratings and reviews, and 11 responsive microsites that complement the overarching system brand – all built on one, flexible CMS.
You will learn:
- What to look for in a CMS that will support an integrated system (hint: scalability, flexibility, and the ability to control your branding across the system)
- The benefits of creating a user-focused content strategy that merges multiple sites under one digital brand
- How to build custom, physician profiles that connect with site visitors and help them convert, complete with ratings and review
Chief Strategy Officer
Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and former SHSMD president, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.