Learn how Gundersen Health System’s recent redesign brought consistency and efficiency to its digital brand.
With hundreds of locations and multiple microsites, Gundersen Health System was looking to redesign on a content management system (CMS) that would give the growing organization the flexibility and functionality it needed. Attend this webinar and hear from Gundersen Health on how they created a new, responsive main site, complete with provider ratings and reviews, and 11 responsive microsites that complement the overarching system brand – all built on one, flexible CMS.
You will learn:
- What to look for in a CMS that will support an integrated system (hint: scalability, flexibility, and the ability to control your branding across the system)
- The benefits of creating a user-focused content strategy that merges multiple sites under one digital brand
- How to build custom, physician profiles that connect with site visitors and help them convert, complete with ratings and review
Website Redesign: How Gundersen Health System Unified Its Digital Brand