Have you ever wondered how people who are blind use a computer and the internet? What about people that don’t have use of their arms? Ever stop to think of how people who are deaf are impacted by online videos and audio? Even common conditions like colorblindness, dyslexia, or ailments brought about by aging change how people interact with websites.
As a healthcare marketer, it’s important to ensure you’re providing the best user experience possible to all your site visitors. Here’s just some of the reasons you should pay attention to your site’s accessibility practices.
Accessibility is Equality
Millions of Americans are faced with permanent, temporary, or circumstantial disabilities that affect how they surf the web and your chances of acquiring one of these disabilities goes up with age. People are resilient and adaptable, and thanks to technology that can assist these individuals, using computers is still possible in their everyday lives.
Accessibility is the Law
However, what you do as web designers, developers, and content admins can interfere with how well these technologies work. Most websites do not lawfully comply with all the Web Content Accessibility Guidelines or the 21st Century Communications and Video Accessibility Act. This makes it difficult, if not impossible, for people who depend on assistive technology to access websites for business, education, entertainment, and to stay in touch with the rest of the world.
Accessibility is Everyone’s Responsibility
Every role in your organization plays an important part in assuring your website remains compliant. It is a practice, not a feature, that needs to be considered at every stage of every project from planning to ongoing maintenance.
View Our On-demand Webinar
Watch our on-demand webinar Make Your Website More Accessible to All Visitors on June 28, 2016 for a demo of how assistive technology helps people overcome obstacles on the web. Develop empathy with your site visitors by participating in interactive simulations of what it feels like to have a variety of disabilities. Learn what you can do to empower everyone to use your website effortlessly and avoid a costly lawsuit.
Items needed for the simulation activities:
- Accessibility Worksheet: A11y Academics
- A crayon or small pencil
- A hand-held mirror
- A few extra sheets of blank 8.5 x 11” paper