Choosing the Right CMS in an Evolving Marketing Ecosystem


While getting content onto a web page is still important, there’s a growing awareness that just being there is not the goal. Healthcare organizations are looking critically at how their tools and techniques align, integrate and provide insights to help digital marketing teams drive engagement, attract patients and promote their brands.

If you’re considering a new content management system for your hospital website, watch this video and learn how to:

  • Separate the promise from the hype in next-generation marketing stacks
  • Understand what’s changing and what’s not in the digital marketing ecosystem
  • Identify critical pieces you may be missing in your digital marketing toolbox
  • Know when you should partner for expertise, and when you should cultivate in house
  • Choose a future-proof CMS in a rapidly evolving ecosystem of digital marketing tools

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