Beneath the Surface: How Web Design Impacts Your Site’s Health


A great design poorly implemented can have a negative impact on your site’s ability to deliver on everything from online conversions to SEO.

How do you find and fix these trouble spots? In this webinar, we’ll reveal the invisible layers and hidden corners of your site’s design. We’ll share how to identify and triage the problems you’re likely to find.

You will learn:

  • How your site’s design can impact SEO, social media, accessibility, mobile user experience, site maintenance, and online conversions
  • Tools and techniques for testing web pages to uncover problems and opportunities
  • Which problems are critical to fix today, and which areas you should keep an eye on for the future

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David Sturtz

Vice President, Experience Strategy

David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.