Support SEO Efforts with a Cohesive Patient Journey
Everything healthcare marketers do online can impact SEO efforts – either positively or negatively. This webinar explains how to prioritize your digital marketing efforts to positively impact search engine optimization across your organization’s digital channels.
You’ll discover how to leverage current content resources and identify gaps in your content strategy to deliver the right content at the right time to your potential patients. We also cover search engine optimization topics such as schema.org markup, local search, third party content platforms, placed content, back linking, syndicated content and video. But most importantly you’ll gain the understanding that the true value of SEO doesn’t lie in mastering the little details, but realizing how everything interconnects.