Physician Marketing: Align Your Digital Strategy with Consumer Trends
Patients continue to become more informed and more connected, with 84% viewing digital solutions as the most effective way to search for a doctor.
But as a healthcare marketer, doctors aren’t the only providers you need to promote. Healthcare organizations are increasingly relying on mid-level providers as well, with research indicating the number of nurse practitioners will double by 2025.
Attend this webinar to learn how current trends in healthcare and consumer behavior intersect, and what it means for your digital marketing. After the webinar, you’ll be able to:
- Align your physician promotion strategy with trends in consumer behavior
- Make the case for online ratings and reviews
- Decide which tactics are most effective for your physician promotion efforts
- Create a plan to move your provider marketing efforts to the next level
VP, Experience Strategy
David focuses on tackling challenges in digital strategy, experience and innovation for the biggest names in healthcare. He uses his deep understanding of UX strategy and digital experience technology to find solutions that help healthcare leaders drive change and enhance the consumer experience. As Geonetric’s Vice President, Experience Strategy, he brings creativity and a strategic mindset to connect dots and get complex digital initiatives from stuck to delivering real business value. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.