Physician Marketing: Align Your Digital Strategy with Consumer Trends


Patients continue to become more informed and more connected, with 84% viewing digital solutions as the most effective way to search for a doctor.

But as a healthcare marketer, doctors aren’t the only providers you need to promote. Healthcare organizations are increasingly relying on mid-level providers as well, with research indicating the number of nurse practitioners will double by 2025.

Attend this webinar to learn how current trends in healthcare and consumer behavior intersect, and what it means for your digital marketing. After the webinar, you’ll be able to:

  • Align your physician promotion strategy with trends in consumer behavior
  • Make the case for online ratings and reviews
  • Decide which tactics are most effective for your physician promotion efforts
  • Create a plan to move your provider marketing efforts to the next level

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David Sturtz

Vice President, Marketing and Business Development

David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.