Webinar

How to Build an Engaging, Effective Healthcare Intranet

Is your current hospital intranet failing to meet the diverse needs of your internal audiences? If so, you’re not alone.

Watch the video above and learn why intranet performance is more important than ever. You’ll see how Avera Health reinvented digital employee communications for their 20,000 employees spread across 37 hospitals. Avera Health marketing team members Jamey Zerr and Stacy Neubeck will share how they used stakeholder input to guide content strategy and design, ensuring the new intranet delivered access to critical information and engaging content.

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You'll learn:

1

How to use stakeholder feedback and user data to drive strategy

2

Why content strategy is key to your intranet’s success

3

Ways intranet design can improve employee communication and productivity

Presenter

Ben Dillon

Chief Strategy Officer

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and former SHSMD president, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.