Beyond Traffic: Measuring Healthcare Website Success
Across all healthcare organizations, patient recruitment, increased consumer awareness and engagement, and delivering a positive return on investment (ROI) are top goals.
But only 40 percent of average healthcare organizations say they’re “somewhat able” to demonstrate a positive ROI on digital investments. It’s time to change that.
Watch this on-demand webinar to learn how to decipher the stories behind your analytics and how to tie them to bigger, strategic initiatives at your organization. You’ll discover what metrics your peers and competitors are tracking, who’s using real-time digital marketing dashboards, and if other organizations really are capturing that elusive ROI.
You’ll learn how to:
- Build on the statistics you do track today
- Glean interesting insights from your data
- Connect your digital goals to larger organizational goals
- Demonstrate the impact of your initiatives in ways your C-suite understands
- Better leverage real-time dashboards for short and long-term decision making
- Identify and overcome barriers to your tracking success
Vice President, Marketing and Business Development
David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.