The State of Digital Marketing in Healthcare in 2021
Budgets are rebounding. Digital strategy is the number one hot job. Marketers are accelerating efforts in personalization.
These are just a few of the insights you’ll learn in the 2021 Digital Healthcare Marketing Trends Survey results. As you navigate digital marketing post-pandemic, the results of this survey will shed light on how COVID-19 impacted everything from digital transformation efforts to telehealth adoption to digital ad spend. Plus, it has all the key staffing, budgeting, and website benchmarking data you’ve come to rely on.
Watch and learn:
How the pandemic shifted priorities and investments
Where organizations are investing when it comes to virtual care capabilities
What leading organizations are doing differently than others in terms of goal setting, digital marketing tactics and spending
Chief Strategy Officer
Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and former SHSMD president, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.