Educational Webinar

Building Real Relationships: Creating a Strategy for Your Social Media Efforts

Social media is more than just a fad. It's a valuable set of tools to connect with patients, build brand awareness and gain consumer insights. Many hospitals are beginning to experiment with social media tools, but it takes more than just setting up Facebook and Twitter accounts to build real relationships. Join Geonetric as we discuss how to implement a strategy around your social media efforts. From developing communications plans for new audiences to converting followers to active participants, we'll provide guidance on how to make your social media efforts strategic. We'll also show you examples of how social media can support your organizational goals.

Objectives
Please attend this Webinar if you want to learn more about:

• Developing a social media strategy to communicate with your patients and community
• Setting up a social media program within your organization
• Creating a social media identity and building an online presence that seamlessly integrates your brand
• Understanding how your different audiences use the social media tools available
• Choosing which tools best tell your story
• Integrating your social media strategy into your organization's overall communication approach
• Measuring the impact of your social media efforts

Additional Online Resources

On-Demand Webinar Archive View recorded versions and Podcasts of Geonetric's previous webinar events.

eHealth White paper Library Geonetric's library of white papers and research presentations.

Healthcare Articles Database A searchable collection of 465 articles on eHealth technology, marketing & strategy.