51 Award-Winning Medical Websites

When it comes to healthcare website design, it can be hard to stand out today. Design is important — you need to represent your brand. But it’s about more than design, and today’s marketers must consider everything from user experience to load times on mobile devices.

Check out these recent examples of hospital websites, content marketing hubs, landing pages, and blogs that received recognition for visual design, user experience, and technical development.

2022 Award-Winning Healthcare Websites

You name it, our clients won awards for it this year. Custom location landing pages, content marketing hubs, patient-focused content, digital marketing campaigns, site designs and more. Check out some of the best 2022 healthcare websites.

Concord Hospital

Concord Hospital, in Concord, New Hampshire, acquired two nearby community hospitals and integrated both hospital profiles into their main branded website. Their goal was to seamlessly transition and rebrand the two hospitals to operate as one system. To achieve this on their website, Geonetric created custom location landing pages for the acquired locations. These pages won a Platinum eHealthcare Leadership Award for Best Landing Page or Mircrosite, and a MarCom Honorable Mention award for Best Landing Page.

The organization also consolidated all its heart and vascular services into a single new entity — Concord Hospital Cardiovascular Institute. With most services available under one roof, the institute offers an integrated approach to treatment. For help generating awareness and attracting new patients Geonetric ran a digital marketing campaign that produced 450% ROI and won a Gold eHealthcare Leadership Award for Best Digital Marketing Campaign.
Concord Hospital Website

Montage Health

Montage Health, in Monterey, CA, turned to Geonetric to enhance its content efforts with a new content marketing hub. Geonetric built the new content marketing hub with a design that coordinates with Montage Health’s brand and brings its quality content to life.

Since launching in November 2021, the new content marketing hub has seen an impressive increase in clicks from organic search engine results pages and organic search impressions. The site won an eHealthcare Gold award for Best Landing Page or Microsite, as well as Platinum MarCom award for Microsite.
Montage Health Website


SightMD began in Long Island, and now has expanded to 40 locations throughout New York to provide patient first, state-of-the-art eye care. They wanted to rebrand and create a new website that reflected its growth, unparalleled vision services, and patient care approach. SightMD turned to Geonetric to be their new website developer. Geonetric led their content and design strategy for their revamped new digital experience on our easy-to-use platform, VitalSite.

SightMD needed to create brand awareness and grow patient acquisition for all SightMD states. Geonetric’s content strategists created a scalable site navigation that easily accommodates regional expansion to different states and allows users to access all the services, doctors, and locations from the main SightMD homepage.

The new site took home two eHealthcare awards: Gold for Best Site Design & Platinum for Best Overall Internet.

SightMD Website


To spread the word about its advances in the delivery of orthopedic services, and to be recognized for its clinical expertise, EvergreenHealth in Kirkland, WA partnered with Geonetric for a redesign and content overhaul.

Geonetric gave the site a modern look that reflects the health system’s cutting-edge care and increases their brand recognition for their clinical expertise. Seventy pages of extensive, patient-friendly content about orthopedic and sports medicine services were created by Geonetric’s content strategists and writers. Since the added content was published, traffic and user engagement has steadily risen.

In the first full quarter after the new site launched, EvergreenHealth saw improvements on many metrics, including total site sessions, organic traffic, pages per session, and bounce rate, as well as an increase in provider profile sessions. For this the site won:

Evergreen Health Website

Faith Regional

Faith Regional Health Services is a faith-based healthcare system in Norfolk, Nebraska. With target audiences searching for healthcare services on the go, Faith Regional wanted a website with a mobile-first design. Partnering with Geonetric, they redesigned the site for mobile users. Their new digital landscape provides mobile users with responsive and streamlined sitewide navigation, a layout that follows trends in mobile UX, and new functionality that uses geographic targeting for personalization. The site won an eHealthcare silver award for Best Mobile Website.
Faith Regional Health Services Mobile First

Cone Health

Cone Health is a not-for-profit healthcare network serving people in several counties in central North Carolina. As part of its employee recruitment efforts, the organization partnered with  Geonetric  on building an engaging, user-friendly website designed to highlight the benefits of working at Cone Health and make it easy to find a position and apply. The health system also wanted the microsite to support staff retention by providing resources for current employees to advance their careers.

Geonetric’s writers and designers created a new engaging and accessible microsite with streamlined navigation and content. Because Cone Health wanted the new site to target current employees as well as job candidates, Geonetric recommended moving employee benefit and wellness information from the health system site into the careers microsite. Both prospective and current employees now can visit just one site for all the information they need to manage each phase of their Cone Health career.

In the first quarter after the site launched, sessions nearly doubled, increasing 93%. The new job category pages are among the highest-viewed content and some of the biggest drivers of clicks to the job search page. This site won an Honorable Mention MarComm award for Microsite.Cone Health Website

2021 Award-Winning Healthcare Websites

The 2021 healthcare award-winners all let digital strategy take the leading role in meeting their users’ expectations and top their competitions. Read on for more details.

University Health

University Health, in San Antonio and Bexar County, Texas, launched a new website that delivers personalized content to target audiences and builds its brand as an academic health system.

The site, built on Sitecore, won:

University Health's Device Family

PIH Health

PIH Health, in Whittier, California, launched a new website that delivers its reimagined web presence to ensure the site tells a system-centric story in a consumer-friendly way.

The site, built on VitalSite, won:

PIH Health Family of Devices


EvergreenHealth, in Kirkland, Washington, launched a new website with a data-driven strategy to meet the unique needs of their tech savvy community.

The site, built on VitalSite, won a MarCom Award for Website – Medical, Gold.

EvergreenHealth Family of Devices

Acclaim Physician Group

Acclaim, in Fort Worth, Texas, launched a new website that makes it easier for patients to find a provider using a new content management system (CMS).

The site, built on VitalSite, won a eHealthcare Leadership Award Winner for Best Site Design, Platinum.

In 2020, Acclaim received an honorable mention from the MarCom competition in the Website – Medical category.

different electronic devices displaying acclaim physician group's website


Fisher-Titus, in rural Ohio, launched a new website with a modern design, improved navigation that helps site visitors easily navigate and understand the breadth of health services available throughout the Fisher-Titus medical center.

The site, built on VitalSite, won:

Fisher-Titus Family of Devices

Virginia Hospital Center

Virginia Hospital Center, in Arlington, Virginia, launched a new website to deliver a new responsive design and sitewide navigation with healthcare-specific functionality to make it easier to search for and select providers, locations, classes, and services.

The site, built on VitalSite, won:

Virginia Hospital Center Family of Devices


Avera, in Sioux Falls, South Dakota, launched a new foundation microsite and Intranet that were both user-centric and leverages the strength of their brand.

The intranet, built on VitalSite, won:

Avera Intranet Family of Devices

The foundation microsite, also built on VitalSite, won:

Avera Foundation Microsite

Mary Greeley Medical Center

Mary Greeley Medical Center in central Iowa, launched a new microsite for its William R. Bliss Cancer Center to strengthen the brand and highlight its differentiators when it comes to cancer care.

The site, built on VitalSite, won:

  • MarCom Award for Web Element – Microsite Information, Gold.

William R Bliss Cancer Microsite

Montage Health

Montage Health, in Monterey, California, launched a new website to enhance their digital presence to strengthen their brand as an innovative health and wellness system.

The site, built on VitalSite, won:

montage health family of devices

Ozarks Healthcare

Ozarks Healthcare, in West Plains, Missouri, launched a new website to create an inviting, easy-to-navigate website that communicates the full continuum of care and medical services.

The site, built on VitalSite, won a MarCom Award for Website – Medical, Gold.

Ozarks Healthcare

2020 Award-Winning Healthcare Websites

Streamlined designs, a focus on user experience, and improved functionality– particularly around the provider directory, are common features in many of 2020’s winners. Check out some of 2020’s best healthcare websites.

ProHealth Care

2020’s big winner was ProHealth Care. Headquartered in Waukesha, WI, ProHealth Care’s new site is built on Geonetric’s VitalSite, boasts a new, streamlined design and improved navigation, and was WCAG 2.0 accessible at launch.

The site took home many awards in 2020, including four from eHealthcare Leadership Awards: Platinum award for Best Site Design, gold award for Best Overall Digital Experience, gold award for Best Doctor Directory, and silver award for Best Internet Home Page. The site also received a gold award in the MarCom awards in the Website -Medical category.

multiple devices showing hospital website homepage

Silver Cross Hospital

Silver Cross Hospital, New Lennox, IL, consolidated numerous sites into one, built on the VitalSite content management system (CMS). With a pre-built theme as the foundation, the site was quicker to launch while still benefiting from decades of design, development, information architecture, and content strategy best practices. The theme is responsive, fast-loading, and accessible. The selected theme was modified to support Silver Cross Hospital’s unique brand and approach to care.

The site took top honors in the MarCom competition with a platinum award. It also received a silver award in Best Site Design in the eHealthcare Leadership Awards.

Silver Cross Website in different computer devices


East Tennessee Children’s Hospital

Headquartered in Knoxville, TN, East Tennessee Children’s Hospital is the only regional pediatric center in Tennessee accredited by the Joint Commission. Built on VitalSite CMS and showcasing a unique, custom design with detailed illustrations, East Tennessee Children’s Hospital’s new site engages site visitors with an intuitive user experience and improved functionality, becoming a celebrated new digital front door for the organization. The design also features custom graphics that bring unique artwork from inside the hospital to life on the website. The site received an honorable mention award from the MarCom competition in the Website-Medical category.

Grand River Medical Center

After recent mergers, Grand River Medical Center in Dubuque, IA needed a new website. The new site is built on VitalSite Essentials, a CMS platform developed with medical groups in mind — and improves the medical centers’ mobile experience with a responsive design. In addition, the site has an improved search and navigation, an updated provider directory, new user-focused content, and eye-catching calls to action. Grand River Medical Center’s site received an honorable mention award from the MarCom competition in the Website-Medical category.

collection of devices with hospital website


Ridgeview is an independent, nonprofit, regional health care system serving the southwest metro region of the Twin Cities. Ridgeview’s new site is built on VitalSite and boasts a high-quality digital experience that is consumer-focused and user-friendly for all audiences across the Ridgeview system. The new navigation makes it easier for consumers to find services and resources. The site received a gold award from the MarCom competition in the Website-Medical category.

Mary Greeley Medical Center

Headquartered in Ames, IA Mary Greeley Medical Center is a 220-bed regional hospital that provides healthcare to residents in 13 counties. The new website is built on VitalSite and delivers an updated, modernized experience with dropdown navigation menus with icons. Through a hero video, eye-catching icons, and large fonts, the homepage highlights patient care, patient stories, and promotes the First Nurse Call Center. The site received an honorable mention award from the MarCom competition in the Website-Medical category.

Image of the homepage of Mary Greely Medical Center

Pacific Diagnostic Laboratories

Pacific Diagnostic Laboratories (PDL) needed a new web presence that offered a more robust location directory, engaging, patient-focused content, and made it easy for the PDL team to keep the site up-to-date. The Santa Barbara, CA-based organization worked with Geonetric to design and develop a more modern site on the VitalSite content management system. New navigation and content are audience-focused, and the site’s new location directory delivers important information to site visitors.  The site received a gold award from the MarCom competition in the Web Element-Microsite category.

Image of PDL Homepage

2019 Award-Winning Healthcare Websites

From journey maps to user research to accessibility, big winners from 2019 tackled important initiatives with their websites. Check out some of 2019 best healthcare websites.

Cone Health

Cone Health, headquartered in Greensboro, NC, launched a new site that remained true to their patient-focused values. Cone Health invested in research to better understand how users interacted with their website before the redesign as well as during development—which paid off exponentially. The site seamlessly integrates their access to care initiatives into the homepage banner, guiding users as they explore traditional and new care options.
The site, built on VitalSite, took home many of the industry’s biggest honors, winning Website of the Year from Modern Healthcare, platinum for Best Internet Homepage in the eHealthcare Leadership Awards, and was a finalist for Ragan’s Health Care PR and Marketing Awards. In addition, Cone Health’s site also took come gold in the MarCom awards in the Website-Medical category.

Multiple devices showing Cone Health web page

Cape Cod Healthcare

Cape Cod Healthcare in Hyannis, MA launched their new site in January of 2019. The organization invested in user research and took particular care with integrating their popular content marketing hub into the new, redesigned site built on the VitalSite platform.

The site immediately started winning awards, including Best Redesign from HITMC, silver award for Website Campaign of the Year from Modern Healthcare, distinction for Best Overall Internet in the eHealthcare Leadership Awards, platinum from MarCom in the Website-Medical category, and was a finalist for Ragan’s Health Care PR and Marketing Awards.

Three devices showing the Cape Cod Healthcare home page.

Adventist HealthCare

Headquartered in Gaithersburg, MD, Adventist HealthCare launched their new website in February 2019 on the VitalSite content management system (CMS). A patient journey approach was applied to every element of the redesign project, driven by content strategy and content development efforts that prioritized usability, conversions, and Adventist HealthCare’s brand.

The site took home impressive honors including platinum for Best Interactive and Best Internet Homepage in the eHealthcare Leadership Awards, honorable mention from MarCom in the Website-Medical category, and was a finalist for Ragan’s Health Care PR and Marketing Awards and HITMC’s best redesign.

Multiple devices showing Adventist web page

North Mississippi Health Services

North Mississippi Health Services includes community hospitals in six locations throughout north Mississippi and northwest Alabama, as well as a network of more than 45 primary and specialty clinics. The organization launched a new website on VitalSite that offers a patient-friendly experience, makes it easier to interact with the organization, and presents a unified presence for the system.

The system won two prestigious awards, including gold for Best Site Design from eHealthcare Leadership Awards and gold from MarCom in the Website-Medical category.

LMH Health

Having just rebranded from Lawrence Memorial Hospital to LMH Health, the Lawrence, KS-based health system launched a new website on the VitalSite CMS that demonstrated the breadth and depth of their expanded system.

The new site took home three impressive awards, a platinum in the Best Internet Homepage category and a silver in the Best Doctor Directory category, both at the eHealthcare Leadership Awards. The site also won a gold from MarCom in the Website-Medical category.

LMH Orthopedic page


MaineGeneral, Augusta, GA, launched a new site that presented a more unified system-centric approach to site visitors, improved functionality, and created more patient-friendly content.

The new site, built on VitalSite, received an honorable mention in the MarCom awards in the Website-Medical category.

Olmsted Medical Center

When Olmsted Medical Center (OMC), Rochester, MN, set out to redesign their website, they had traditional redesign goals like improving navigation and making the site more user-friendly and more mobile-friendly. The organization also had another, less-traditional goal: make life easier for the individual who manages all aspects of OMC’s website.

Built on VitalSite, their new site meets all those goals and took home an honorable mention at the MarCom awards in the Website-Medical category.

Olmsted page on iPad

Pella Regional Health System

Headquartered in Pella, IA, Pella Regional Health System took a mobile-first approach to their new site to meet the needs of their growing mobile audience.

The new site received an honorable mention in the MarCom awards in the Website-Medical category.

4 smart phones showing the Pella Healthcare mobile experience

Concord Hospital

Headquartered in Concord, NH, Concord Hospital’s new website puts the patient first, presents a new system-centric content strategy and works to expand their regional presence. Built on VitalSite, the new site received a gold from the MarCom awards in the Website-Medical category.

2018 Award-Winning Healthcare Websites

Each year hospital websites launch that take user experience to new levels, whether through design, content, or functionality. Check out some of 2018’s top performers.

Essentia Health

Essentia Health, headquartered in Duluth, MN, launched their new site in May of 2018 with a mobile-first design and industry-leading functionality that includes open scheduling for new patients and ER and urgent-care scheduling and wait times.

The site immediately started taking home top accolades from some of the most prestigious competitions in the healthcare industry. Essentia was recognized by Ragan’s Health Care PR and Marketing Awards as a finalist for their Website Launch or Relaunch of the year. This awards program seeks out the innovators in the industry and found one with Essentia.

Their website, built on the VitalSite® content management system (CMS), received a sought-after Modern Healthcare IMPACT Award, taking home gold for Website Campaign of the Year.

And finally, Essentia received platinum in the Best Overall Internet Site category at the eHealthcare Leadership Awards, which are given out every year during Greystone.Net’s Healthcare Internet Conference.

Firelands Regional Health System

Firelands Regional Health System, Sandusky, OH, redesigned with the hope of presenting a more consolidated brand experience to the market, as well as to move to VitalSite, a more user-friendly CMS. They didn’t set out to win awards, but with their new responsive site and integrated blog, that’s just what happened.

Firelands took home a Best in Class at the Interactive Media Awards, the highest honor bestowed by the organization. The site also received a silver for .

Mercy Medical Center

When Mercy Medical Center, Cedar Rapids, IA, redesigned their site in 2018, they employed user testing and heatmap analysis to drive redesign decisions and help them use the web to grow traffic to new and existing services with a focus on promoting urgent cares.

The prelaunch efforts paid off as Mercy took home two top honors, including a Best in Class from the Interactive Media Awards and platinum for Best Site Design at the eHealthcare Leadership Awards.

Sturdy Memorial Hospital

Sturdy Memorial Hospital, Attleboro, MA, needed to consolidate numerous microsites into one responsive site that offered improved functionality. And, they needed all this to be built on a more user-friendly CMS.

With their redesign, they achieved all of that and more, winning a 2018 Lamplighter Award from the New England Society for Healthcare Communications and an Outstanding Achievement from the Interactive Media Awards. In addition to the overall redesign, it was important to Sturdy Memorial to create a flexible landing page to use for campaigns — and that landing page went on to win an Honorable Mention in the MarCom Awards.

Stamford Health

With the goal of presenting a more unified system presence, Stamford Health’s new site streamlines Stamford Hospital, Stamford Health Foundation, and Stamford Health Medical Group content areas, improving navigation and the overall user experience.

The site delivers a modern feel with patient-centered photography and the home page took home platinum for Best Internet Home Page from the eHealthcare Leadership Awards.

Tower Health

Reading Hospital set out on a website redesign to align their doctors, locations, and brand — and they wanted a CMS that gave them room to grow. Everything was progressing well, and then right before launch, the organization acquired five community hospitals. Reading Hospital became Tower Health and they needed to update the site quickly — and thanks to the flexible design and navigation it was easy.

The new, consolidated site went on to win a Best in Class from the Interactive Media Awards.

Gundersen Health

An early mover in the content hub space, Gundersen Health, La Crosse, WI, redesigned their wellness hub in 2018 to refresh the design, add social sharing functionality, better incorporate video, and use panels to feature news and better promote providers. The new health and wellness hub is a hit with users as well as judges, with the site taking home a gold in the Digital Medical Website category of the MarCom Awards.

Genesis Health

Looking to promote their BirthCenter, Genesis Health, headquartered in Davenport, IA, created a landing page that shares family stories and lets site visitors take a virtual tour or create a birth plan. The landing page also promotes the organization’s expert staff and has fun interactive features and information, including the 2018 top Genesis baby names. The landing page received an Honorable Mention in the landing page category of the MarCom Awards.

Altru Health System

Altru Health System, located in Grand Forks, SD, was one of the first hospital websites to go responsive in 2013 and took that dedication to exceptional mobile experiences to a new level with their 2018 redesign. The new site features flyout menus and integrates their blog feed into the homepage and service-line pages. The site took home a gold in the Digital Medical Website category at this year’s MarCom Awards.

2017 Award-Winning Hospital Websites

Avera Health

Avera, headquartered in Sioux Falls, SD, has a storied history of creating award-winning marketing and design. And 2017 was a great year for their team.

They were the recipients of the prestigious Modern Healthcare IMPACT Award. This award recognizes outstanding healthcare marketing campaigns that are reinventing the way audiences receive and retain healthcare information. This year, they honored Avera Health with the award for Website Campaign of the Year for their main website, which is built on the content management system, VitalSite. The MarCom award competition also took note of their site, and awarded the organization a Gold in the medical category for their website.

This year the team invested in a new online hub to enhance their content marketing efforts and improve SEO. Site visitors aren’t the only ones who love this content marketing hub, it took home a Platinum award for Best Social Network from the eHealthcare Leadership Awards, which were awarded at the 21st Annual Greystone.Net Healthcare Internet Conference in Austin, TX.

Avera Balance Main Page

Gundersen Health

Based in La Crosse, WI, Gundersen Health serves patients in 19 counties across three states. They recently launched a new system-centric site and rolled numerous microsite into one, responsive health system site.

Gundersen Health System main page displayed on multiple devicesTheir site visitors aren’t the only ones that have noticed how impressive the new site is. The site took home a Best in Class accolade at the 2017 Interactive Media Awards.

In addition to the overall site, Gundersen Health created custom provider profiles with ratings and reviews to help site visitors connect and engage with their more than 1,000- high-quality doctors. The system’s provider directory recently took home a Distinction for Best Doctor Directory from the eHealthcare Leadership Awards.

Gundersen Provider Profile page

Spartanburg Regional Healthcare System

Prior to redesigning their homepage, Spartanburg Regional Healthcare System worked with our team to do some digging into user statistics. Using scroll mapping and heat mapping, they identified numbers areas for improvement, particularly around main and secondary navigation. They also found places to improve page load and site speed as well as adding more strategic calls to action.

The result? A new homepage that is visually engaging and user-focused. Since launching the new homepage design, Spartanburg Regional is enjoying decreased bounce rates and increase in mobile site visitors. And, they recently took home a Silver for Best Internet Homepage from the eHealthcare Leadership Awards.

Spartanburg Home Page

Cone Health

With an organizational focus on enhancing their content marketing efforts and embracing the “create once, publish everywhere” mantra, Cone Health reached out to their digital partner to help them create a new content hub. Branded Wellness Matters, the hub showcases many different content types, including videos, blog posts, and testimonials. Built in their healthcare-specific CMS, it also has a sophisticated taxonomy structure that allows it to filer by topic and content type. It also includes SmartPanels that pull in social media feeds. The hub received a Gold from the MarCom Awards.

Cone Health Wellness Matters Home Page

UNM Health System

Previously UNM Health System, associated with the University of New Mexico Health Sciences Center (UNM HSC), maintained separate websites for UNM Hospital, UNM Sandoval Regional Medical Center, UNM Medical Group, and other health care entities. Some sites had minimal information architecture and inconsistent navigational menus that could leave users feeling lost. And none of the sites referenced UNM Health System, a newly branded system.

That’s why they worked with us to create a new, responsive site offering a clear, consistent information architecture that makes the site easy for users to navigate and for the UNM HSC web team to manage. Creating a single, new website also provided an opportunity to rewrite and develop user-friendly content.

The new site received a Distinction at the 2017 Interactive Media Awards. The site’s new user-focused content didn’t go unnoticed either, receiving an Honorable Mention in the Web Content category at the MarCom awards.

UNM Health Main Page shown on multiple devices.

Rutland Regional Medical Center

Rutland Regional Medical Center is a regional system located in rural Vermont. The health system hadn’t redesigned in four years and was ready to modernize the site design and go responsive. The new, responsive site offers large hero images, clean navigation, and clear bold calls to action. It received a Distinction at the 2017 Interactive Media Awards.

Rutland Regional Home Page

UNC Physicians Network

UNC Physicians Network turned to us to develop a site that builds off of the already established digital foundation for UNC Health but gives their more than 50 practice locations a dedicated area for their story. The site received an Honorable Mention in the medical category of the MarCom awards.

UNC Physicians Network Main Page

Adventist Medical Group

How to brand a medical group is a top question facing many healthcare marketers today. For one award-winning example, check out Adventist Medical Group. The site features engaging provider profiles and custom location pages. The medical group also worked with us to create user-focused service line content. The site received an Honorable Mention in the medical category of the MarCom awards.

Adventist Medical Group Locations Hub Page


Blogging is a popular way to engage your target audience and help search engine rankings at the same time. Asante launched a blog to share special moments, health tips, and recipes with their Medford, OR community. The MarCom awards were impressed, giving Asante a Gold in the Social Media category.

Asante Blog home page

Award-winning design and development for healthcare

Award-winning web design and development is about more than just using eye-catching imagery or the latest trends in rollover effects. All of these healthcare organizations worked with Geonetric to ensure their sites not only bring their brands to life online but have a strong technical foundation that takes everything from accessibility to page load speed into consideration.
Ready to start your next award-winning project? Questions about anything you’ve seen here? Drop us a line. We love talking shop.

7 Healthcare Content Marketing Hubs We Love

#1 University Health’s HealthFocus

With a streamlined navigation that allows users to filter stories by topics or services, University Health’s content marketing hub draws you in quickly. Whether you’re looking for stories related to a specific service or a topic, or want to search by keyword, you can easily find what you’re looking for.

Their unique patient stories catch your eye with engaging photos of real people. Those photos are given center stage with the photo-heavy design of this hub. They also seamlessly integrate graphics and visuals in their articles and stories.

University Health also has a sophisticated cross-linking strategy with providers, locations, and service lines. That allows users the option to explore more in-depth without getting to in the weeds and distracting from the topic at hand.

#2 Northwell’s The Well

Northwell’s fun approach to content marketing takes their hub to the next level. Sometimes funny, always engaging headlines paired with unexpected visuals make the content hub fun to scroll and entice you to dive deeper.

Northwell doesn’t shy away from less traditional topics, with their content hub featuring everything from ingrown hairs to boogers. They even touched on marijuana safety when their home state of New York voted to legalize it for recreational use.

This straightforward approach can pay off. Patients are talking about these topics, whether or not you are. If you give them helpful and engaging information, they’re more likely to share with their friends and family, but they also might remember you when it comes time for their care. It’s clear that this approach is drawing readers. A glance at their trending filter shows that articles on marijuana, weight gain, and bodily functions are resonating with their readers.

#3 North Mississippi Health Services’ Connect

A nice blend of timely and timeless topics, North Mississippi Health Services’ content marketing hub, Connect, is updated regularly and hits a wide variety of topics.

While the name is a play on their tagline (“What connected feels like®”), it is fitting for a variety of reasons. For example, most articles are written by clinicians, so they can address questions they hear frequently and provide the information their community needs.

North Mississippi Health Services offers filtering by topics and services, and they also have a hub-specific search, making it easy to find information on the topic you want to read about. They also make their articles easily shareable across all social platforms, as well as through email and ability to print.

#4 Adventist HealthCare’s Living Well

An eye-catching header with easy-to-access filtering helps make the Adventist HealthCare content marketing hub easy to navigate. With a mix of topics, from recipes to giving birth during a pandemic, Adventist HealthCare does a great job of addressing the needs of their communities.

Adventist HealthCare also does a nice job including links to relevant service lines and including CTAs on their posts, so if you’re interested in exploring a service after reading something, it’s intuitive and easy.

Read the full case study on this content marketing hub and see some of the impressive results.

#5 Cleveland Clinic’s Health Essentials

It isn’t a roundup of content marketing hubs without a mention of Cleveland Clinic. This hub is renowned, even beyond the healthcare industry, and there’s a lot to learn from their approach. Cleveland Clinic hits on relevant topics in a timely manner, allowing them to lead the charge on topics that healthcare consumers care most about.

We also love the section devoted to COVID-19-related articles. COVID-19 is still very timely and developing, so featuring it makes sense, and they’re still creating fresh content to inform their site visitors.

#6 ProHealth Care’s Healthy Directions

Impactful visuals make ProHealth Care’s Healthy Directions engaging to scroll and click through. With a variety of topics and audiences, it can be tricky to find engaging photos that connect with your headlines, but ProHealth Care makes it look easy.

The opportunity to share natively once again stands out for ProHealth Care. Once again, hub-specific search helps you find the topics that interest you most. ProHealth Care’s content tackles popular topics, like the Mediterranean diet and gardening. And share functionality on every page makes it easy for users to email a favorite article or post it to a social media site.

#7 Johnson & Johnson

With a focus on topics that matter for both their brand and their customer base, Johnson & Johnson has an interesting perspective when it comes to content marketing. They have been leveraging their spot as one of the vaccine providers in the U.S. to up their content marketing game, especially around COVID-19.

In fact, Johnson & Johnson has several distinct hubs, all linked from the main one. While it may not be as intuitive of an approach as having filtering, for a group like Johnson & Johnson – who has extremely different audiences – it makes sense. This approach allows healthcare consumers to go directly to health and wellness or COVID-19 content, while shareholders can choose an experience that targets their interests and concerns.

Ready to up your content marketing game?

Get the inside scoop with Behind the Scenes of Successful Healthcare Content Marketing — where our experts discuss some best practices to give your content marketing the love it needs.

Feeling overwhelmed with your content marketing efforts? Our experts are eager to help you engage with your audiences – contact us to find out how.

New Digital Presence Strengthens Brand for Innovative Health and Wellness System

Montage Health is a family of organizations dedicated to keeping Monterey County, California healthy. With a 258-bed hospital, Community Hospital of the Monterey Peninsula (Community Hospital), a medical group, philanthropic foundation, urgent care clinics, employee wellness program, wellness center, and Medicare plans, Montage Health has more than 2,500 employees and serves more than 434,000 residents.

Although the name Montage Health was chosen in 2016 to represent the system’s “montage” of services, the system has a long history, serving the area for almost 9 decades. The organization’s flagship hospital, Community Hospital, got its start in the 1920s. The Community Hospital name became synonymous with the entire system, even as the organization grew to encompass much more than the hospital.

With multiple websites and a fractured user experience, Montage Health turned to long-time partner Geonetric to create a new web presence on the VitalSite content management system that builds brand awareness for the entire Montage Health system.

Taking a user-focused approach to site organization

The first phase of the project centered on creating a strategy for combining all seven entity websites into one site. From assessing gaps in the user experience to applying user behavior data to diving into the system’s organizational structure, Geonetric’s content strategists built an information architecture that put site visitors first while still representing all entities.

The Geonetric team performed qualitative usability testing, asking site users to complete common tasks — like finding a doctor or location — using different wireframes. Testing revealed site visitors used access-to-care features as a way to help navigate to different types of providers. This insight led to the creation of a Care & Treatment landing page that gives site visitors guidance to choose the best option for their unique needs and preferences. An interactive flip card design and clear, concise copy help users immediately navigate to the best care setting for their needs.

Letting design shine

Building from Montage Health’s brand style guide, the site design leverages the vibrant colors and coastal community the system calls home. Custom icons were created as well as a unique accent bar that helps draw the eye to important calls-to-action.

With the rebrand, the system was working to calm community fears that they had been bought by an outside organization. Montage Health used the redesign as an opportunity to reinforce their community ties by using photos of real locations, real patients, and real employees.

Tasked with making sure all seven entities still had emphasis and representation on the site while living cohesively within the Montage Health brand, Geonetric’s design team gave each entity a custom landing page and interior page where they could use their individual logos and deploy unique branding. For some entities, like MoGo, their network of urgent care clinics, their section of the site has a special but complementary design and tertiary navigation menu that cross-links as needed to interior pages in the section and across the site.

screenshot of MoGo landing page

Enhancing the online location strategy

Although all of the entities live within one sitewide, global navigation, it was important that each had a place to tell their own story. This required a thoughtful location strategy that could house more information than a standard single location profile. For example, Community Hospital moved from having its own 746-page website to a robust location profile that not only put the standard location information like hours, maps, and contact information at site visitors’ fingertips, it also gave the hospital a place to share its history, location-specific resources, and cross-link to services offered.

screenshot of Community Hospital's location profile

With location-focused copy critical to search engine optimization, all 55 of the location profiles Geonetric developed include Schema.org markup to help search engines recognize the content type. In addition, location-focused keywords are used in driving directions and other content to aid in near-me searches.

Writing user-centric copy

Montage Health enlisted the Geonetric writing team to create new, search-optimized copy throughout the site. Using the findings from interviews with Montage Health’s subject matter experts and in-depth keyword research, the content developers created new copy that answers users’ top questions, follows the patient journey, and adheres to proven web writing best practices. In total, the team developed 420 pages of new content for the Montage Health site, including:

All content cross-links strategically, putting users on a path to finding services, locations, and providers.

In addition, Geonetric delivered content governance workshops for the Montage Health team, as well as recommendations related to their video and classes and events calendar categorization strategies.

Enjoying immediate results

The new site launched in May of 2021 and saw immediate improvements, including a 322% increase in traffic to the locations section on the new site (MontageHealth.org) when compared to the locations section on their previous site (CHOMP.org). Site engagement has increased with a 50% increase in pages per session, a 61% increase in average session duration and a 35% decrease in bounce rate. There has been a 261% increase in organic clicks to Montage Health and a 178% increase in organic search impressions.

10 Questions to Ask Your Potential Digital Advertising Agency

Download this white paper and learn 10 important questions you should ask that will help as you vet potential partners, including:

  • Should the agency specialize in digital?
  • Should the agency specialize in healthcare?
  • How does the agency tackle channel strategy?
  • How does the agency report success?

You’ll find out the answers you should be looking for and how to use the answers to understand which type of agency is right for you. Use it to evaluate potential partners, including the pros and cons of different types of partnerships. With it, you can find the perfect match for your health system.


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4 Tips to Take the Headache Out of a Web CMS Change

For many hospitals and health systems, their CMS is out of date and the path to an upgrade is complicated. For others, their tool isn’t user-friendly and requires too much dependence on I.T. or a web vendor. Regardless, it’s a headache – and an opportunity.

Make the most of this chance to reevaluate the digital experience you want to put forward and vet new platforms and partners that can help you get there more effectively. Discover the top four things to look for in a new platform – and partner – that will help you find the right path forward

4 Tips for a smooth web CMS transition

When you entered into your current partnership and selected your current platform, you had high expectations the investment would go smoothly for years to come. Yet, here you are – on a legacy CMS with no clear upgrade path and maybe even an unsympathetic vendor.

It doesn’t have to be this way.

Tip #1: Find a platform with proven upgrade history and active roadmap

CMS platforms must be continually invested in to keep up. Remember, your CMS should keep up with everything from changes in consumer behavior to algorithm updates from search engines like Google. Ask how many major and minor software upgrades there have been in the last year and a brief overview of what they were.

Also, ask to see a roadmap. It will help you to understand where the software is going and that there is a team actively working on enhancements. It’s also critical to ensure you don’t find yourself on a platform with no future.

Bonus: As you evaluate potential CMS systems, be sure future software updates aren’t an additional cost. Ask what the upgrade process looks like – will there be downtime? How does client feedback get incorporated into upgrades?

Tip #2: Confirm ease of use

If your marketing team can’t easily and quickly make edits without the help of a programmer or I.T. team, your platform can quickly become a burden. Make sure you select a platform that allows your team to easily:

  • Make content edits
  • Add videos and images
  • Spin up new pages
  • Update SEO data
  • Add documents
  • Change out banner images
  • And other common tasks you have to keep up for your website

If you can’t do these things on-team, you may end up spending valuable budget dollars on easy edits, or waiting for other teams to prioritize your work.

Bonus: Ask about training. With large healthcare organizations supporting dozens of content contributors – many of whom are often in different locations – it’s crucial to ensure there are training opportunities for your team and assets to help you onboard other users.

Tip #3: Make them prove their “proven” implementation process

When you sell a platform and plan of action internally, your reputation is on the line. You have a vested interest in making sure that the project gets done on-time and on-budget. The implementation phase of a platform change – and often site redesign – can take weeks, months, or even years. Know what you are getting into ahead of time by asking for a sample timeline for a project of your scope.

Some helpful questions that will help you get a sense of just how experienced they really are:

  • Have you done this for healthcare organizations with similar scope? (Ex: bringing microsites into the main site, building a provider directory, etc.)
  • Have you migrated from my current platform to this one?
  • Do you have experience with the type of APIs we need? (ex: credentialing systems)

Bonus: Don’t be afraid to ask for references. When you contact those references ask specific questions around implementation.

Tip #4: Ask about support – during implementation and beyond

The technology you decide to go with is obviously important, but the support around that change is a critical part of the re-platforming process. Pick a partner who will take the burden off your team and reduce stress throughout the project.

Look for a partner who will take a long-term view. Implementation partners who are only there for part of the journey might be fast to launch, but they don’t stick around for the long-term to make sure the platform actually works past go-live. They certainly won’t be there as you build on that new platform foundation to support more complex patient journeys.

Bonus: Asking for some common stats can also help you compare. For example, what’s the average client tenure? Or, are there client satisfaction scores the company can share? At Geonetric, many of our healthcare clients have been with us for over a decade. And in our last client satisfaction survey (2021) 80% of our clients gave us a 5.65 overall rating out of 6. These are numbers and stats we actively share and keep updated. Ask your potential vendor for stats like these to see what you can expect.

See a CMS change as an opportunity

Switching platforms can be a burden – but you can use the need to upgrade platforms to also advance digital strategy. At the end of the day, the technology you select is essential, but it’s also only part of the puzzle. If you can find a platform and a partner that meet your needs, you can truly build a reimagined web presence that lives up to its potential.

At Geonetric, we’re known for our healthcare-specific CMS, VitalSite. But our expert designers, developers, and project managers have proven experience implementing on multiple platforms, including Sitecore, WordPress, and Drupal – delivering the strategic support after go-live that’s key to success. Reach out if you’d like to see a demo of our CMS, learn about other platforms we support or talk about digital strategy needs.

Healthcare Website Design Portfolio

You can have a hospital website that achieves an amazing user experience and embraces the latest trends in design. Download this eBook and see examples of how healthcare organizations like yours:

  • Build designs that cater to new technologies and mobile devices
  • Tell their brand story with the latest design trends
  • Keep user experience top of mind at all times, while still executing award-winning and eye-catching designs

Want to see more? Be sure to check out our latest design case studies.


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Web Design Trends to Watch in 2021

Each year’s web design trends provide an opportunity to take a closer look at patterns developing and improve the way people experience your organization’s website. As we reflect on a year full of challenges, we take a closer look at the current and upcoming web design trends that are making a major impact in the online world of healthcare and when to apply them.


Examples of minimalism

Minimalism has become a design trend that refuses to quit and a go-to for web designers over the last decade. Minimalist design is based around using only essential elements, such as shapes, clean text, limited colors and empty space, to create a webpage that is simple, functional, and impactful.

Colorful minimalism is also on the rise, featuring block colors and bold backgrounds, simple sans serif fonts and minimalist design elements to create a simple yet attractive website design. This approach to web design will continue to be a key component to providing an intuitive and memorable user experience.

3D visuals & photography

Examples of mixed media

3D design has come a long way from the blocky and beveled edges and is being seen less as distracting flair and more as a contributor to the overall user experience and page design. 3D designs can be layered with other elements, such as soft shadows and gradients, adding a sense of uniqueness and depth to any webpage and can be used to captivate your visitors and guide them to their next click.

Photography will continue to be a trend as it helps tell a story, which is why real imagery is preferred to stock photos. We may also see more sites move away from larger hero images and into banner sizes that are more generous to the content on the page.

Mixed media is also on the rise. The collage trend of using a variety of media, such as photos, illustrations, graphics, motion and text to create an inspiring and eye-catching aesthetic will remain popular.

Hand-drawn elements & digital art

Examples of Illustrations

These imperfect elements inject emotion and humanity into websites, allowing organizations to connect with their users on a more personal level.

With an increased focus on diversity and representation in design in 2020, many illustrators are now featuring quirky people of all shapes and sizes, a style commonly referred to as “odd bodies”. This is a good way to get more diverse representation on your site when your photography may not match your populations.

Show off your brand personality by using unique hand-drawn icons and elements to get the attention of users. Using a more individual style for your icons can help them stand out in your site hierarchy. Using a more individual style for your icons can help them stand out in your site hierarchy.

Color & gradients

Examples of gradients

Instead of subtle monotone gradients, we are now seeing multiple colors combined with noticeable contrast. If used appropriately, the contrast creates an illusion of depth and provides a sleek, cutting-edge appearance to your website.

We are also seeing gradients used through fine shading to give a rounded feel to flat icons.

Use gradients cautiously as a background to content to ensure text legibility and color contrast are met across all screen sizes, while zooming the page, and using different text sizes.

In addition, web designers are working to be more conscious of user experience, creating sites that help avoid eye strain. One way to do that is to use comfortable or subdued colors. To make sure things stay accessible, you need to make sure you’re providing a high enough contrast in digital environments, whether on laptops or smartphones. Using a more organic color palette with distinct contrast and finding a middle ground in soft color palettes will provide a less jarring experience. This trend overall may also help with shifting web design concerns more towards accessibility and comfort rather than dramatic visuals.


Examples of Typography

We’ve seen many old things become cool again, and font styles are no exception. Retro and vintage typography are being reimagined and merged with newer, bold styles. Instead of feeling old and stale, the combination of traditional, bold fonts and reimagined, retro fonts gives a bit of a cool and modern spin, while maintaining legibility. We’re looking forward to seeing more creative combinations for typography as 2021 unfolds.

Multimedia experiences

Using multimedia effectively and accessibly can create a richer user experience by bringing together visuals, text, video and/or audio to convey a message. Keep in mind, too much going on can be distracting or overwhelming. It’s important to determine and follow the necessary requirements to maximize inclusivity, such as including pause and play options, among others listed within the WCAG 2.1 Accessibility Guidelines.


One major tool that has risen this past year that’ll stick around in the post-pandemic world — telehealth or virtual care. It’s important to consider a clean, clear design. Make it easily accessible to site visitors and to provide a patient-first experience that best suits your organization. Make it a prominent element in your design and give it a permanent location for users to find consistently.

Personalized design and content

Preference or personalized design can range from changing a site’s appearance and navigation to offering unique, persona-based. Content created for users returning to your website can increase conversion and provide a more intuitive experience. A couple of examples may be to utilize geo-location to present the user with doctors or clinics closest in proximity to where the user lives or to display specific information on care and treatment services that the user often searches instead of the generic content seen by all users.

What’s Next?

While there are many design and UX trends that are appealing to implement, you should strategically evaluate and determine the best approach to meet the goals and needs of your organization, as well as provide the best patient-first experience for your users. Want help? Reach out to Geonetric for guidance from our design experts.