New Website Helps Physician Group Connect Community with Providers

Acclaim Physician Group
Fort Worth, Texas
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Large, Texas-based, multispecialty physician group launches a new website, making it easier for patients to find a provider.

Opportunity

Acclaim Physician Group wanted a more stable content management system (CMS) that also offered robust, healthcare-specifically functionality – including a new provider directory that could highlight their 450+ providers and their exemplary care delivery.

Outcome

Built on VitalSite Essentials, Acclaim’s new website offers sophisticated functionality that includes a user-friendly ‘Find a Doctor’ with provider profiles, a locations directory with location profiles, and a services directory that features 32 new pages of user-focused service line content.

Impact

Since launch, the site has seen a 38.1% increase in users and a 68.1% increase in pages per session. The site is also enjoying a 58% improvement in clicks from Google, with 66.3% of the total traffic from organic. In fact, organic traffic has increased each month since the May 2020 launch.

“It was wonderful to see the sense of pride that physicians took in the website. As a marketing tool, you don’t always expect the physicians to notice, but they were proud of the site. It’s professional, easy to navigate, and helps us better represent all Acclaim has to offer to our community. Geonetric was a great partner for our physician group and VitalSite gave us everything we needed out-of-the-box.”

Jodie Sanderson, Director of Provider Recruitment & Compensation
Acclaim Physician Group

Home to more than 450 providers, Acclaim Physician Group (Acclaim) is a partner with JPS Health Network, a regional and national leader serving more than 212,000 unique patients in Tarrant County. Only three years old, the growing physician group had outgrown their website and needed to deliver better functionality and a better overall user experience to their patients and site visitors.

After vetting potential partners, Acclaim selected Geonetric and the VitalSite Essentials content management system (CMS) to reinvent the provider group’s digital experience.

Laying a stable foundation

With a WordPress site that didn’t match Acclaim’s brand – and worse, wasn’t stable and risked downtime with every change – Acclaim was excited about a healthcare-specific CMS and custom design.

VitalSite CMS came with all the functionality Acclaim needed now and in the future, including a provider directory that integrates with popular credentialing systems, a must-have feature to showcase a growing provider network. Through an API integration, the online provider directory will always be accurate, becoming a source of truth for provider data. The provider directory also features a robust search feature and allows each provider to have their own profile page, showcasing areas of interest and specialties.

The services and locations directories also offer all the features and functionality Acclaim was looking for – including the ability to showcase Google maps and cross link to providers from location profiles and service line pages.

Other benefits of the new CMS and updated design delivered immediate benefits to Acclaim, including:

  • A responsive design that works well on all devices
  • Faster loading speeds that help with search rankings
  • The addition of an easy-to-update alert panel, which proved essential to communicating with the public during the COVID-19 pandemic

Writing content that connects at the right level

Knowing how important engaging, accurate content was to the new site, Acclaim enlisted the help of Geonetric’s content development team. The writers started by interviewing service lines leaders, providers, and administrators to learn about Acclaim’s unique differentiators. The team then developed 32 new service line content pages, all written to follow writing for the web best practices. The team also took into account the reading level of patients and potential patients in Acclaim’s service area, ensuring site visitors could easily understand copy.

Increasing engagement and search results

Since launch, the site has seen a 38.1% increase in users and a 68.1% increase in pages per session. The site is also enjoying a 58% improvement in clicks from Google, with 66.3% of the total traffic from organic. In fact, organic traffic has increased each month since the May 2020 launch.

Acclaim is also enjoying a 31% lower bounce rate than the industry average for their provider section – the part of the site that is key to bringing new patients into the group.

New Website Helps Physician Group Connect Community with Providers