Top Trends in Reimagining the Healthcare Digital Experience

Creating a digital experience strategy isn’t one-size-fits-all for healthcare organizations.

Healthcare organizations across the country are looking for new ways to be more consumer-focused, create new competitive differentiation, drive loyalty and produce real business value. Digital transformation provides an opportunity to rethink your digital experience strategy and build a new approach to engaging consumers. For many, that means building a vision for a digital front door. Join Geonetric’s Ben Dillon, chief strategy officer, and David Sturtz, vice president, experience strategy, to learn what trends and opportunities they predict should be at the core of your digital experience strategy for 2022.

Watch today and learn:


How increased choice and diminished loyalty are changing the consumer landscape


Why COVID-19 both accelerated access to care discussions and illustrated new gaps


What trends in optimizing the user experience you should be investing in


Ben Dillon

Chief Strategy Officer

Ben strategically watches how digital marketing and healthcare industry trends evolve and how they intersect. Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development, and you can see why he’s also an essential member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.

David Sturtz

VP, Experience Strategy

David focuses on tackling challenges in digital strategy, experience and innovation for the biggest names in healthcare. He uses his deep understanding of UX strategy and digital experience technology to find solutions that help healthcare leaders drive change and enhance the consumer experience. As Geonetric’s Vice President, Experience Strategy, he brings creativity and a strategic mindset to connect dots and get complex digital initiatives from stuck to delivering real business value. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.