One in twenty searches on Google are for health information, and competing for that search traffic gets harder every day. To ensure your healthcare organization is landing at the top of those coveted search results pages, today’s marketers need to invest in both organic and paid strategies.
Check out these recent healthcare pay-per-click (PPC) campaigns and see how investments in keyword research paid off in results – and recognition.
Pella Regional Health Center
Pella Regional Health Center began offering a lung cancer screening and wanted to fill their appointment books. The Iowa-based health center turned to Geonetric to build and optimize display and text ads and run a five-month campaign.
The campaign not only increased appointments, it received a Gold award for Best Marketing Campaign from the eHealthcare Leadership Awards.
Concord Hospital, Concord, NH, wanted to build awareness and increase appointment requests for its Center for Urologic Care. Together we developed a targeted pay-per-click campaign that used ads across Twitter, Facebook, Google, and Bing. We not only performed keyword research around the top conditions, we also worked with Concord Hospital to share best practices on the consumer journey, ensuring an optimized experience from ad to landing page to conversion.
In three months, the ads drove 9,750 visits to the landing page, resulting in 17 appointment requests. This campaign received an Honorable Mention in the Web Advertising Campaign category of the MarCom awards.
The right partner
What else do these campaigns have in common? Their digital agency. Geonetric manages comprehensive, multi-channel PPC campaigns for hospitals and health systems across the country. If you’re looking for a partner who can implement and optimize campaigns as well as bring strategic ideas to the table, you’ve come to the right place.