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Five Things to Keep in Mind During an SEO Project

Getting ready to start an SEO project? You need to read this.

Search engine optimization (SEO) is tricky. Keeping on top of the latest algorithm changes and shifting search trends can be a full-time job in and of itself. And it’s one that never seems to end.

That’s why many of our clients seek our SEO services. They often have so many things on their plates that they’re not able to set aside the time needed to make large changes to their organization’s SEO strategy.

If you’re not yet ready or able to seek help, here are five things to keep in mind as you execute your SEO strategy.

  1. You can’t guarantee specific search engine results. Even if you optimize content in the best way possible, you can’t assume your competitors aren’t doing the same. Going after top rankings is a constant battle. Sometimes, through no fault of your own, you’ll lose. Other times, you’ll win. And it’ll feel pretty cool when you do.
  2. Choosing to optimize for certain keywords means not focusing on others. This may lead to a drop in rank for certain keywords or key phrases. But as long as you’re working to optimize your content to rank for your top priorities—the keywords users employ most when searching for your content—there’s no need for concern.
  3. Focus your efforts locally. It doesn’t matter if a particular keyword or key phrase has a higher search volume at the national level if the people who search for you locally aren’t using it. Make sure to put your primary focus on the behavior of your key audiences.
  4. It’s OK if your priorities change. Midway through a project, you may realize it’s actually more important than you thought to focus in one area and less important to focus in others. Target your efforts where you think they’ll have the greatest impact on your site, even if that means adapting your strategy midway through a project. The beauty of the Web is that it’s always changing, adapting, growing. Use that to your advantage.
  5. SEO is an ongoing process, and one project won’t cement your place at the top of a search engine results list. You have to update and optimize your content constantly with a focus on best practices and a great user experience. Google rewards good content, and it should always be top of mind when you think about improving your search engine rankings.

Interested in learning more? Check our recent webinar, Support SEO Efforts with a Cohesive Patient Journey, where we cover search engine optimization topics such as schema.org markup, local search, third party content platforms, placed content, back linking, syndicated content and video.

Five Things to Keep in Mind During an SEO Project