Cone Health Medical Group has more than 500 providers, over 100 locations, and one goal in mind: connect potential patients with physicians who can help them feel their best.
That’s why Cone Health Medical Group decided to change the focus of their website and put the spotlight on their star players: their doctors and providers.
Building relationships between patients and providers
Taking a card-based design approach, they reinvented their provider search, connecting visitors with a more expansive business card-like view of physicians and providers, all while dispensing with the typical scrolling list.
Choose a provider (such as James David Allred, MD) and you’ll see a custom profile with elements that may include a biography, areas of interest, professional memberships, board certifications, and more. Many providers also include a high-quality image in their profile.
Connecting with users through content
Along with stunning provider profiles, Cone Health Medical Group also invested in a content strategy and development project with Geonetric, receiving engaging, patient-focused content that spoke not only to the medical services they offer, but the quality of care they provide.
Through the redesign, the organization continued to lay stepping stones to bring individual clinic websites under the Cone Health Medical Group umbrella.
Improving provider profiles leads to success
Investing in a quality physician directory is not only essential for effective physician marketing, but it can be a significant contributor to an organization’s bottom line. One need look no further than Wheaton Franciscan Healthcare (another Geonetric client). This forward-thinking organization recently invested in their provider directory and added user-friendly appointment forms as part of the project. The results? Their numbers soared.
With 140 primary care doctors offering online appointment requests, over 740 requests were brought in through the new system. Four hundred of those requests were new patients. This has resulted in outstanding downstream revenue for the organization.
If you’re ready to connect your providers and patients with an improved online experience, Geonetric can help. Reach out to us today and let us help you create a blueprint and a website for success.