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Healthcare Digital Marketing Trends: Teams

Wondering how other healthcare marketing teams are structured? Find out here.

Team size and structure are some of the most pressing issues today’s digital teams face, especially as they look to realign, hire more staff, or supplement their team with resources from partner agencies and vendors. In this report, learn how 249 of your healthcare marketing counterparts are tackling team needs.

Download the eBook today and learn insights, such as:

  • While teams average nearly 13 FTEs for leaders, more than six for average, and nearly four for laggards, the distribution of team size is more complicated. Median team sizes are only four for leaders, three for average, and two for laggards.
  • Relative to their team sizes, leaders invest particularly heavily on staff for strategy and analytics and more lightly in social media, SEO, and copywriting.
  • Across all organizations, content development and analytics/CRM administration are the highest predicted growth areas.
  • The areas most often completely outsourced are web development, web design, and video production.



Healthcare Digital Marketing Trends: Teams