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Healthcare Digital Marketing Trends: Budgets

Wondering how your digital budget stacks up to other hospitals? You’ve come to the right place.

It’s important to understand what other healthcare organizations are spending on digital marketing to benchmark your efforts. In this report, you’ll hear what 249 healthcare marketers just like you reported as their annual investment in digital.

Download the eBook today and learn insights, such as:

  • Median annual digital marketing investments are between $50,000 and $300,000, while a few outliers pull the average annual investments much higher.
  • Leaders outspend their counterparts, with 13% of leaders spending more than $1 million on digital marketing annually.
  • Overall, 59% of respondents expect their digital marketing budgets to increase in the next 12 months, with only 5% expecting a decrease in digital budgets.
  • More than half (54%) of digital budgets are growing in organizations where overall budgets are remaining the same, continuing the trend from previous years of investments shifting from traditional to digital.



Healthcare Digital Marketing Trends: Budgets