Considering a Website Redesign?

Download this white paper and learn the five key areas you should review to gain a solid understanding of your current web presence. After all, the more you understand about where you’re at today and what you want the new site the achieve, the better you can work to ensure your next site is a success.

You’ll walk away with a solid understanding of why these five areas are critical to helping you find the right partner.

Organizational evolution and the impact on marketing
Current and future digital goals
Current digital presence
Internal and external stakeholders
Internal resources

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10 Google Analytics Tools for Healthcare Marketers

Download this white paper and learn the 10 tools and features you should be using in GA to monitor, analyze, and improve your hospital website.

This guide will help you:

Get a deeper understanding of your site visitors
Uncover places you can improve your website’s user exprience
Use reports and dashboards to monitor key metrics
Understand what bounce rates really mean
Use site search data and page pathing to understand how users are interacting wiht your site

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How to Align Digital Goals with Organizational Goals

Download this white paper and uncover five tips to help you ensure the work you and your digital marketing team are doing correlates directly to your organization’s top priorities.

Packed with insider tips and easy to follow examples, this guide will help you:

Understand your organization strategic goals
Align your digital strategy organization strategy with examples
Prove your impact with measurement
Track soft and hard conversions
Understand Key ROI terminology
Use your digital plan to discern the value of new digital requests

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Healthcare Digital Marketing Trends: Website Design & User Experience

Download the eBook today and learn the latest in marketing technology trends, including:

WordPress is cited as the most used CMS.
Half of all respondents are either in the planning stages for a redesign or have a redesign in progress.
Improving the overall user experience (UX) is far and away the primary motivator for organizations to redesign their website, but the continuing influence of mobile and changes to organizations’ brands are also significant factors.
While personalization of the web experience is gaining momentum, the average respondent is employing very few personalization methods today.

Healthcare Digital Marketing Trends: Teams

Download the eBook today and learn insights, such as:

While teams average nearly 13 FTEs for leaders, more than six for average, and nearly four for laggards, the distribution of team size is more complicated. Median team sizes are only four for leaders, three for average, and two for laggards.
Relative to their team sizes, leaders invest particularly heavily on staff for strategy and analytics and more lightly in social media, SEO, and copywriting.
Across all organizations, content development and analytics/CRM administration are the highest predicted growth areas.
The areas most often completely outsourced are web development, web design, and video production.

Healthcare Digital Marketing Trends: Strategy

Download the eBook today and learn the latest trends in digital strategy, including:

Across all organizations, increased new patient recruitment, increased consumer awareness and engagement, and delivering a positive return on investment (ROI) are the top digital goals.
The three areas organizations are most able to demonstrate the impact of digital marketing efforts are through improved consumer awareness, improved consumer engagement, and improved community relations.
Leaders clearly outpace average and laggard organizations in their use of real-time marketing dashboards.
Leaders see the inability to support online transactions with offline operations as a much bigger concern than other organizations.

Healthcare Digital Marketing Trends: Budgets

Download the eBook today and learn insights, such as:

Median annual digital marketing investments are between $50,000 and $300,000, while a few outliers pull the average annual investments much higher.
Leaders outspend their counterparts, with 13% of leaders spending more than $1 million on digital marketing annually.
Overall, 59% of respondents expect their digital marketing budgets to increase in the next 12 months, with only 5% expecting a decrease in digital budgets.
More than half (54%) of digital budgets are growing in organizations where overall budgets are remaining the same, continuing the trend from previous years of investments shifting from traditional to digital.

2018 Healthcare Digital Marketing Trends Survey

Download this eBook and:

Learn what healthcare marketing leaders said were their top goals and challenges in 2018
Better understand the state of digital marketing in healthcare in 2018, and how it’s shaping today’s landscape
Benchmark your organization – where you were in 2018 and where you are today

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Access the 2019 Report

See the data from over 300 organizations — more than 260 hospitals and health systems and more than 40 agency partners — who responded to the 2019 edition of the survey, the largest ever.

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Technical SEO: Overlooked But Crucial to Your Hospital’s Digital Strategy

In this helpful whitepaper, you’ll learn easy-to-fix, mid-level, and advanced technical SEO elements that you can tackle to improve your site’s performance in search, including:

Page titles and meta descriptions
Page headers or H1s
Duplicate content
Schema.org markup
Image optimization
Canonical tags
Redirects, and more

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How to Optimize the Metadata on Your Healthcare Website

Download this helpful white paper today and learn how to:

Use keyword research to write smart metadata
Organize your keywords by user intent, including how to best use long-tail and localized keywords, and apply those findings to your metadata
Follow best practices when writing page titles and meta descriptions
Monitor your efforts and make improvements