You’ll learn best practices on how to:
Download this whitepaper and learn the seven must-have features that will help your organization:
Since this popular guide’s original publication in 2014, the healthcare landscape has evolved. Patients are increasingly more informed about and more connected to their healthcare options, with 84 percent viewing digital solutions as the most effective way to search for a doctor. The healthcare industry and provider setting are both also evolving, shifting the way healthcare marketers engage with consumers and market providers.
In this new edition, you’ll learn about the impact of healthcare consumerism on the changing provider landscape. You’ll discover current, new, and emerging promotion tactics and what they mean for your marketing mix. You’ll also learn actionable tips for using the web to successfully promote your providers and see examples of successful online provider promotion techniques that healthcare organizations are currently using.
Accomplishing this requires providing search engines with the kind of detailed, structured data that help to build the information and relationships within the knowledge graph. Schema.org is a standardized format for doing just that.
In this white paper, you’ll learn:
But only if your site is built to engage and convert. Designed specifically for healthcare marketers, this helpful 10-point checklist gives you a quick and effective way to see how your website is performing. It covers items unique to the healthcare industry, like ensuring your forms adhere to HIPAA regulations. Download it today and get actionable tips to improve your site in key areas like:
In this updated, second edition, we dig deep into content marketing strategy and share even more tips around how to build a team, from keyword research, and turn ideas into effective assets for your content marketing hub.
This eBook is designed for healthcare marketers who want to learn how to develop a content marketing framework that attracts a clearly-defined audience and drives action. Download it today and:
Governance gives you a coherent, documented framework that increases productivity by avoiding miscommunication and uncertainty. This guide provides a great place to start down the path to governance, and will:
You’ll learn how everything from security to user experience can impact SEO, and how to:
If your organization is looking to improve rankings, focusing on these 10 key areas will help your team make the most of your optimization efforts.
Your external efforts to improve SEO can only have so much impact if your CMS isn’t doing its job. This white paper details the eight things to look for in your CMS, including:
Be sure to check if your current CMS, or the platform you’re evaluating, has the built-in functionality that’s needed to enhance your search rankings.
This white paper will help you find the right SEO agency for your healthcare organization. Download it today, and learn what you should be looking for, including:
Partnering with an expert agency is more important than ever. Know what you want out of your potential partner, and don’t take a chance on an agency without asking the tough questions.