Created in partnership with eHealthcare Strategy & Trends, this research helps healthcare marketers:
Whether you’ve had a heavy COVID-19 case load or not, the financial impact of this pandemic on health systems has been dramatic. Re-engaging health consumers is critical to the financial survival of many organizations, and care deferral is beginning to have serious consequences for the health of many Americans.
As you plan to open service lines, this white paper will help you:
Geonetric’s annual collaboration with eHealthcare Strategy & Trends delivers the most comprehensive look at the digital evolution of healthcare organizations available. Now, we’ve done a deep dive into the data provided from AMCs so you can better understand your unique opportunities and challenges.
Use this planning tool to learn how AMCs are:
You’ll find guidance on:
Need help updating already published content? Review our quick tips for content governance during a crisis, or reach out to Geonetric’s expert healthcare writers for assistance.
The COVID-19 pandemic has substantially changed daily life. To help healthcare marketers across the country better understand how this new reality intersects with people’s healthcare experiences, Geonetric conducted an online survey of 600 internet users across the U.S. The surveys were completed April 3, 2020.
Learn how COVID-19 has affected consumers’ decision-making around healthcare as well as how they are responding to different types of communication from health systems. See data on how COVID-19 has:
But are you ready for marketing automation? This checklist will help you evaluate your own business processes so you can choose the right platform for your needs.
Download this checklist today and learn:
The 9th edition of Geonetric’s Healthcare Digital Marketing Trends Survey is an indispensable resource. It will give you an inside view based on data from over 300 organizations — more than 260 hospitals and health systems and more than 40 agency partners — who responded to the 2019 edition of the survey, the largest ever.
Geonetric’s annual collaboration with eHealthcare Strategy & Trends delivers the most comprehensive look at the digital evolution of healthcare organizations available.
New this year, Geonetric incorporated feedback from multi-year survey takers who confirmed that this data is a “must have” planning tool for all healthcare digital marketers. And, unlike other survey results on the market, our distinct benchmarking method lets you see how leading organizations plan, budget, and execute differently from their counterparts as well as gain interesting perspectives from your agency partners.
Like any other advertising medium, it’s important to be intentional with your efforts. Paid search campaigns allow you to track precise return on investment (ROI). Likewise, without effective creation and management, it’s easy to overspend and underperform.
Download this white paper and learn ways to enhance your campaign efforts, including:
This white paper will help you find the right website implementation agency for your healthcare organization. Download it today and learn what you should be looking for, including:
For many healthcare marketers, a website redesign or a CMS change can be one of the largest projects your team takes on. Saying its important is an understatement—for many, you are putting your reputation on the line with the agency you choose. Asking tough questions will ensure you are selecting a partner who delivers on their promises.
Download this white paper and learn how can you effectively overcome potential objections and negotiate competing priorities to get the support and funding you need.
When it comes to selling any marketing project or expenditure, most healthcare marketing teams find themselves somewhere on the spectrum between having proven their value and having to pitch and defend their ideas. Wherever your organization falls on the continuum, you’ll learn some tips and tricks to help you get the buy-in you need today. You’ll also get insight on how to transition your team to be seen as a value creator and make future asks that make easier.
You’ll get advice on how to: