Web Writing for Healthcare

All your top content questions are answered in this eBook. You’ll learn the fundamentals of writing good content for the web and how to develop a successful content marketing strategy. You also benefit from updated insight given that the COVID-19 pandemic has shifted expectations of healthcare marketing.

In this eBook, you’ll learn how to:

  • Define voice and tone
  • Attract new website visitors
  • Tell your story and build relationships
  • Lead visitors to take the next step
  • Promote your services
  • Manage content with inventories and audits
  • Structure information architecture
  • Leverage the right call to action


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10 Questions to Ask Your Potential Digital Advertising Agency

Download this white paper and learn 10 important questions you should ask that will help as you vet potential partners, including:

  • Should the agency specialize in digital?
  • Should the agency specialize in healthcare?
  • How does the agency tackle channel strategy?
  • How does the agency report success?

You’ll find out the answers you should be looking for and how to use the answers to understand which type of agency is right for you. Use it to evaluate potential partners, including the pros and cons of different types of partnerships. With it, you can find the perfect match for your health system.


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Healthcare Website Design Portfolio

You can have a hospital website that achieves an amazing user experience and embraces the latest trends in design. Download this eBook and see examples of how healthcare organizations like yours:

  • Build designs that cater to new technologies and mobile devices
  • Tell their brand story with the latest design trends
  • Keep user experience top of mind at all times, while still executing award-winning and eye-catching designs

Want to see more? Be sure to check out our latest design case studies.


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How to Choose the Best Content Marketing Agency for Healthcare

Luckily, this white paper outlines nine questions you can ask to find the perfect match for your organization’s unique needs! With its help, you can find an agency that will work with you to create and execute a content marketing plan that:

  • Boosts your healthcare organization’s credibility, reputation, and brand recognition
  • Improves SEO and complement paid digital advertising
  • Motivates your target audience to take action and engage with your organization

Armed with the questions you need, you can hit the ground running and find a team that you can trust to plan, produce, and publish high quality content marketing assets to pushes your organization ahead.


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Rethinking Your Medical Group Website White Paper

Evaluate Your Web Strategy

From a strategic perspective, take stock of your core business, the audience you’re trying to reach, your competitive environment, and your differentiators. Armed with this 360-degree view of what your site needs to accomplish, you’re ready to think through some of the ways your site can support patients.

Understand the Patient Journey

Learn how to create a clear picture of the end-to-end patient journey for your most important services. At the end of the day, your website must focus on the healthcare consumer journeys that drive your business.

Plan for Change

When you know it’s time for a change, you still have many options. Should you refresh, redesign, or re-platform? It’s important to understand what each of these efforts can accomplish and what would work best for your medical group. You’ll also get tips for getting buy-in from other stakeholders.


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State of Healthcare Intranets

Internal communications took center stage this year. Connecting with your care team became a top priority – one that likely won’t go away any time soon. For many organizations, this gave them a chance to evaluate and improve their intranets and other digital employee communication tools. As you review your platform and plan for enhancements, download the State of Healthcare Intranets white paper and learn:

  • Common challenges in healthcare intranets
  • Trends in modern intranets, including storytelling hubs and personalized content
  • Data on redesign and re-platforming cycles
  • What’s the most popular functionality on intranets across hospitals and health systems


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Selecting a Healthcare Intranet Platform: A Guide for Marketing & I.T.

For information technology (I.T.) teams, data storage, security, and hosting may be of higher importance than the authoring experience, content management, and document control that teams like marketing and internal communications prioritize. Download this white paper and learn:

  • The needs of the two major players who should be involved in the buying decision for a new intranet platform.
  • The different needs those stakeholders may have and how to ensure their buy-in.
  • The questions to ask to find the best healthcare intranet solution to move your organization’s digital workspace forward.
  • And more.


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6 Steps to Choose the Right Healthcare Intranet Partner

That’s easier said than done – especially if it’s been a few years since your team evaluated your current intranet or vetted potential partners.

Download this white paper and learn how to prepare internally before you embark on your next redesign. You’ll learn more about how to:

  • Identify intranet stakeholders and gather useful feedback
  • Define goals based on top user tasks
  • Assess your current platform, design, and information architecture
  • Determine requirements for the new intranet
  • Find a partner for the long-term


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2020 Healthcare Digital Marketing Trends Survey

Created in partnership with eHealthcare Strategy & Trends, this research helps healthcare marketers:

  • Benchmark your organization against almost 200 of your peers
  • Get the data you need to make decisions
  • See how digital leaders in healthcare invest differently in everything from staff to tactics


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Preparing for the Post-pandemic Rebound

Whether you’ve had a heavy COVID-19 case load or not, the financial impact of this pandemic on health systems has been dramatic. Re-engaging health consumers is critical to the financial survival of many organizations, and care deferral is beginning to have serious consequences for the health of many Americans.

As you plan to open service lines, this white paper will help you:

  • Create a process that embraces uncertainty
  • Manage expectations for consumers, employees, and providers
  • Move your marketing focus from crisis communication to declining threat and transition to service line marketing
  • Utilze messaging pillars to promote what you care able to safely deliver today
  • Chart a course for content marketing, content strategy, and digital marketing based the phase your orgnaiation is in


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