Reimagining the Digital Healthcare Experience

Healthcare has traditionally been optimized for the operations of the provider organization and the demands of payers. But future success requires a monumental shift and a new laser focus on supporting consumers in their healthcare journeys.

As a result, many healthcare organizations are reimagining their view of the digital experience and are building a true digital front door. To make it happen will require bold change and rethinking every digital encounter.

Download this eBook and get insightful guidance on building your digital front door, including how to:

Reimagine the digital experience and create a truly user-centered view of the healthcare experience as it exists today – and the experience people want in the future
Support patients and consumers in a personal, seamless way that makes communication consistent, enables self-service and prevents abandonment
Improve performance through data-driven operational changes across the enterprise
Reap the rewards in terms of patient acquisition, retention, and lifetime value

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Is It Time for a Redesign?

What pushes most organizations into a redesign? It could be for internal reasons, like a brand change or an acquisition. Or, you’ve simply realized that your current site isn’t delivering value anymore.

Regardless of what is driving change, a website redesign offers your organization the opportunity to improve your online brand image, engage and connect with site visitors, and put them on a path to conversion. This popular guide, now in its second edition, will help you determine if it’s time to redesign your website and how to get started if a new CMS is in your future. Download it today, and learn:

Common redesign triggers of a full website redesign
Why an iterative approach to redesign might be the answer
How to better understand your website’s lifecycle
How to tell if you need to re-platform alongside your redesign
What to consider in a CMS beyond content management, including transactional, personalization, and optimization considerations

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University Health Partners with Geonetric to Develop DXP Strategy

If your organization has goals to increase patient volume, build robust and relevant patient-first content, and develop more intuitive navigation this case study is for you. Geonetric worked with University Health to increase pageviews for service lines by 11%, organic entrances by 19%, and clicks on navigational elements by 29%.

In this case study, you’ll learn how Geonetric partnered with University Health to:

Develop a new content strategy taking a system-centric approach, bringing two microsites into the main site making it easier for site visitors to find information.
Make design enhancements, vetted by user testing, featuring large, custom photography and eye-catching calls-to-action.
Create six new personas to guide personalization and content marketing efforts, and 78 pages of new user-focused content elevating University Health’s brand and highlighting its academic ties.

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Applying a Consumer-first Lens to Your Healthcare Brand Architecture White Paper

Download this whitepaper on the importance of a consumer-first silo-systemization strategy and the common challenges it can help solve for hospitals and health systems of all sizes. You’ll learn tips for how to present your primary brand, sub-brands, and everything else your organization offers, including locations, services, and providers.

You’ll learn:

Tactics to understand your target audiences so they can find your organization online and enjoy a positive experience during digital touchpoints
Guidance to create your strategy—including when content silos are the right choice to represent your brand(s) online
When you should tear silos down and apply your system strategy to promote your services and locations

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Download the 2021 Healthcare Digital Marketing Trends eBook

The last 18 months forced healthcare marketers to rethink digital touchpoints. New questions in the survey this year answer what impact the pandemic has had on accelerating digital transformation efforts and how organizations are scaling everything from telehealth to personalization.

Looking to hire, fight for more budget or get that redesign you’ve been wanting? The data in this survey will help you benchmark your team size, budget, goals and redesign cycle against peers. You’ll be armed with the data you need to budget and plan with confidence.

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Path to Personalization

Yet, many healthcare systems have not fully embraced the strategy. That’s because going from vision to reality can be challenging. But with the majority of audiences feeling like a number in the ever-crowding digital space, being able to provide personal, engaging interactions can be a real differentiator.

Download this eBook and get insights into how take a personalization approach and apply it to your website.

You’ll learn how to:

Establish your personalization objectives
Define audience segments
Map the customer journey
Create workflows
Tie personalization to core business strategies

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Getting ROI on a website redesign or replatform

Proving the ROI of a Website Redesign or Re-platform

You know a new website and supporting digital marketing initiatives will have a substantial role in driving business for your organization — but whenever budget dollars get involved, the questions can get hard to answer. The best way to get buy-in from stakeholders for your redesign or re-platform is by demonstrating the value you’ll get back.

Although there is tremendous value in improving brand awareness and the consumer experience, having more tangible financial metrics can help gain the approval you need to move forward. Download this white paper and get examples of the types of return on investment (ROI) you can expect when you have the right partner.

You’ll get advice on how to:

Take a different approach to investing in digital
Deliver ROI on your website investment using different examples, thinking strategically about how web traffic, user engagement, conversions and efficiency translate into value
Uncover aspects of a web CMS platform that will help you improve key metrics

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5 Tips to Prepare Your Website for Core Web Vitals

Download this white paper to learn about Google’s Core Web Vitals and what metrics this update will use as new ranking signals.

You’ll learn how to:

Think about user experience as a ranking signal
Prioritize changes to your site that meets Google’s new requirements
Assess technical debt and optimize
Find tools to use to diagnose issues
Use your competitor’s rankings as a guide

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Is Your CMS Working for You?

This white paper will help you evaluate if your CMS is helping or hurting your digital initiatives by sharing the five most common obstacles healthcare marketing teams face with their current platforms. Get guidance to help you move forward with these obstacles in mind.

You’ll learn how to:

Know if you’re stuck in a broken upgrade path and what to do about it
Assess if an overabundance of web properties and different platforms is holding you back
Determine if you need to invest in the team or the technology
Get your technology and business strategy in alignment

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Main Site vs. Microsite

As a healthcare marketer, you’ve probably faced the question of whether your main site or a microsite is the best way to highlight a specific part of your organization. This is especially true for organizations that are making the move to a system, or are merging or acquiring new hospitals or medical groups. In some cases, marketing teams worked hard to bring disjointed sites under a system umbrella but you still have certain service lines or departments asking to keep their business separate or move their business from the main site to a separate microsite.

This white paper can help you answer their questions and learn:

When microsites are the answer
What are the hidden risks of microsites
Why user research can help you decide
How to keep stakeholders happy regardless of which approach you take