Looking for a top–notch speaker with more than 15 years of eHealth experience? Look no further! Ben Dillon, Geonetric’s co-owner, vice president and eHealth evangelist, is the perfect person to speak to your members, doctors or marketing professionals on today’s hottest eHealth topics. Ben is a published author, SHSMD board member and has an MBA in eBusiness and strategic management. As if that weren't enough, he's also a very engaging speaker!
Patient Portals: What’s the Best Strategy?
It’s the new buzz — portals. But what really is a portal? Many hospitals and vendors claim they have portals, but a true portal provides a seamless bridge for communications between patient and physician, improving the quality of care. Learn how to create a patient portal and how to evaluate the different portal solutions on the market today.
Why Patient Portals Fail and How to Save Yours
Patient portals are increasing in popularity, but is that popularity actually translating into active users? Many portal investments result in only a few hundred users. Learn how a large health system in the Midwest developed a portal strategy and adopted that strategy into development and design. Walk away with a clear understanding of how to build a portal that meets user needs, the need of organizations and gain an actionable framework for directing your own portal efforts to be more successful.
Enhancing Organizational Communication with Employee Intranets
Effective employee communications are critical to running a successful hospital, but with thousands of staff and multiple locations, finding a tool that allows for global reach without breaking the bank isn’t easy. That’s why the use of intranets in the healthcare industry is increasing in popularity. Discover what’s driving investments in intranets, the evolution of hospital intranets and how to build a successful intranet. Ben will also share examples of hospital intranets that demonstrate the latest features and best practices.
The Patient-Centric Web
Many healthcare organizations are taking the path of least resistance when building out the functionality on their websites without a clear strategy for capturing maximum value. This session presents a next generation model for building websites, portals, intranets and extranets with rules for setting your organization on the right path.
The 21st Century Patient: How the Web is Changing the Way Patients Receive Healthcare
The 21st century patients must be provided with online tools that are seamlessly sewn together for maximum effectiveness. This requires a change in perspective from the traditional developmental approach. This session covers the 21st Century Patient–Centric Web Theory, an approach and philosophy for creating a superior online communication channel between a healthcare organization and the patients it serves.
Create an Effective eHealth Strategy
Planning your Web strategy goes beyond addressing your immediate needs. It requires an understanding of the competitive environment, your organization’s culture, where the industry is going and where you want to be as trends change. Discover how to develop a flexible Web strategy that combines the best of planning and execution. Ben will cover best practices, ways to make small budgets stretch and processes for tackling continually moving targets.
Rise to the Top of Search Engine Rankings
The more health consumers rely on search engines to find information, the more important it becomes for hospitals to improve their rankings. Ben will show you how to create a plan to improve your search engine placement organically, as well as industry best practices for distributing keywords and writing page titles and headings.
Drive Visitors to Your Site with Paid Placement
Many hospitals are turning to search engine marketing to improve site traffic and even promote specific services with more targeted campaigns. Learn how to design a cost–effective online ad campaign that gives your site competitive visibility and attracts qualified leads.
Web Content Management 101
Traditional Web content management systems are no longer capable of keeping up with the growing demands of your patients. In order to stay ahead of that demand, a new breed of content management is needed — one that works to interconnect all aspects of your organization. Learn how to coordinate and manage your Web content to create an engaging and differentiating online experience for your patients.
Why Strategic Marketers Should Care About Healthcare Reform
Your organization’s CEO, CIO, and CFO are focused on what healthcare reform means to your organization. If you’re not doing your part to understand these issues and contribute to the conversation, you risk having solutions handed to you without your input. Ben will discuss the potential challenges and opportunities reform creates for healthcare marketing and how to adapt your Web strategy and position yourself to be a partner in internal discussions.
Putting the Patient in Patient-Centered Medical Home
How healthcare is being delivered is changing. How your patients perceive your hospital is changing. How you market your services is changing. And it’s all due to the new Patient-Centered Medical Home (PCMH) model. Everyone seems to be talking about PCMH and how it will transform the industry. But for a model intended to focus on patients, it really seems to be focusing on physicians. Learn why patients are being left out of this important delivery model and how to make them the focus again.
Bridging the Gap Between I.T. and Marketing
When it comes to meeting meaningful use requirements, I.T. and marketing professionals bring different skill sets to the table. I.T. tends to focus on functional aspects: how to connect systems and protect data. Marketing tends to focus on the patient experience: how to ensure adoption and engage users. Both are essential to getting the most out of meaningful use, achieving compliance and improving care delivery. Ben will discuss why it’s more important than ever for you to align your I.T. and marketing goals.
How eHealth Can Impact Clinical Outcomes
Healthcare reform is opening doors — and minds — to the potential technology plays in improving healthcare delivery. In the future, patients will use the Internet to interact with their care team for disease management, coaching and even diagnosis. To get your Web presence from here to there takes time, planning, and a willingness to see meaningful use as more than just a one-time fix. Discover why online technologies provide you with a great opportunity to improve care delivery, reduce costs, and enhance the healthcare experience for patients.
The Business Case for eHealth
Hospitals and health systems are increasingly viewing the Web as a competitive differentiator and strategic priority. With budgets tight in many organizations, a comprehensive overview of the business case behind these investments is essential. Ben's presentation looks at the drivers for the eHealth Business Case including an overview of the eHealth landscape, patient demand and strong ROI.
Getting Your Ducks in a Row: Prioritizing Your Online Initiatives
Your organization can pull you in many directions when it comes to “priorities.” With the Web, it can be a battle: many departments want representation on your site. Learn how to wrap up small projects into larger initiatives, creating an agenda that addresses your immediate needs in tandem with your organizational goals.
What You See is Not What You Get: How to Tackle Technology Purchases and Decipher Vendor-eze
Wading through sales and vendor ‘language’ can a big obstacle when trying to make the right Web technology decision. Ben's session will reveal the secrets behind healthcare Web technology marketing, demystifying terminology and how to truly compare apples to apples. Highlights include a comprehensive look at the evaluation process, including key questions to ask and methods for creating the ideal RFP.
Advancing Your Mission: Innovative Online Donation and Foundation Sales
Hospital foundations play an important role in supporting the development of services, facility growth, providing services to the needy and more. This presentation explores some innovative ways to drive online giving opportunities, creative approaches to online fundraising and how to increase your online giving returns ten-fold.
Prove Your Website’s Value in a Tight Economy
In times of economic uncertainty marketing and Web budgets often find themselves on the cutting board. This is a bad move, especially if you’re in a share fight with other hospitals in your market. If you’re worried about your department’s future, it’s time to start proving your value. Ben will discuss how to keep the Web relevant during cuts and how to focus the budget you do have on activities that provide value.
Aligning Traditional and Online Marketing
Today’s marketers embrace the Web and use it as an extension of their marketing efforts. Tie-ins between the website and traditional marketing avenues are commonplace because of the Web’s ability to provide depth of information and more accurate ways to measure campaign effectiveness. Ben will discuss the growing role the Web is playing in the marketing mix and looks at ways to increase the effectiveness of marketing efforts by leveraging both online and offline marketing.
Email Marketing: Metrics and Measurement
It happens to the best of us: we read about the latest, popular email marketing technology, set it up in our organizations and then are left with the uncertainty of how to measure its success. Ben's presentation will uncover the mysteries of this problem as well as provide tips for list building and improving your ROI.
Crisis Communications on the Web
Crisis communication planning is an essential activity. Whether you’re preparing to deal effectively with a pandemic outbreak, a natural disaster, or inadvertent loss of patient data, hospital marketing professionals are aware of the need to be prepared to respond in a way that will protect their organization and the affected individuals. This session provides an overview of how to plan and implement online communications in the event of a crisis including what goes into the plan, who needs to be involved, and how to integrate online planning into your larger organizational efforts.
Insights on Organizational Transparency from Industry Leaders
More and more hospitals are searching for ways to provide the public with information on the hospital’s performance, such as quality and cost information. This allows patients to make better healthcare decisions and it becomes a competitive differentiator for the hospital. In fact, simply providing performance information can attract patients to your hospital, rather than your competitors. Ben will examine trends in organizational transparency and share strategies for improving access to information.
Authenticity in Healthcare Marketing: Using Online Technologies to Frame the Consumer Experience
Online technologies are forcing a new transformation from traditional content management to consumer message management (how content and information is delivered to the health consumer as a holistic, interactive eHealth experience). Ben's session explores cutting-edge, innovative online technologies from across the industry and how they are being used to create the ultimate health consumer experience.
Online Basics: The Tools of Effective Healthcare Web Marketing
The Web has opened up a host of new ways to brand your healthcare organization. The keys to success lie in your ability to execute the basics effectively, including managing multiple audience demands, leveraging your offline marketing efforts, providing value to patients and your internal team, and measuring ROI. This session reveals techniques and methods to creating an effective healthcare Web presence, including how to choose the right projects, get the most out of your investments, define the best areas to “do-it-yourself,” build internal support and more.
Keep Brand Current with a Continuous Improvement Approach to Your Website
The beauty of websites is that they can evolve and grow with your organization. Ben will share an incremental improvement approach that allows sites to improve over time with less pain and expense. He’ll also provide case studies and explain how Geonetric has worked with organizations to create redesigned websites.
Social Media in the Hospital C-Suite
Social media provides an opportunity for healthcare executives to communicate with consumers. It also provides an effective platform for connecting with industry peers and advancing personal brand equity. But many still question the value of social media, or cite time commitment or liability issues as reasons for not participating. Ben will discuss the challenges and opportunities healthcare executives face when using social media as an organizational and personal communication tool.
Building Real Relationships: Creating a Strategy for Your Social Media Efforts
Social media is more than just a fad. It's a valuable set of tools to connect with patients, build brand awareness and gain consumer insights. Many hospitals are beginning to experiment with social media tools, but it takes more than just setting up Facebook and Twitter accounts to build real relationships. Learn how to implement a strategy around your social media efforts.
Use the Web to Build Community Support
A hospital is an important member of the community it serves. So when hospitals embark on major programs, like building a new facility or tackling a certificate of need initiative, they need to keep their community up–to–date. The Web can help. Learn how hospitals are using websites, social media, and other online tools to educate their communities and gain support.
Online Health Blogs: A New Way to Market
At the end of the day, all of your hard work and dedication provides your patients with the best experience there is to offer. However, many healthcare organizations have good intentions, but do not know what initiative to take to achieve this goal. In this presentation, custom online blogs are presented with ways to keep your patients connected with the most recent and interactive information available.
Connect with Patients on the Go
You see it everywhere, everyday — people using their mobile phones to check email, get directions, shop, and access healthcare information. With the growing sophistication and popularity of mobile phones, it’s time to ensure your website effectively represents your hospital on the smallest screens. From understanding this growing market to developing optimized content, Ben's presentation will cover everything you need to know to develop a winning mobile strategy.