When it comes to patient acquisition and the promotion of your healthcare brand, there’s nothing more important than your hospital website. An effective website helps you attract new patients, represent yourself in the community, and connect existing patients to the services you provide. Because so much is at stake you need to make sure you get it right. Learn the four simple questions chief information officers (CIOs), chief technology officers (CTOs), chief marketing officers (CMOs) and experienced marketing executives use to identify whether it’s better to build their website in-house or partner with a qualified vendor for it.
Contemplating a website redesign? One of the biggest questions marketing executives face is whether to partner with an agency or take the project in-house. Getting it right can put you year’s ahead of the competition, but getting it wrong will certainly mean years of stagnation and mounting costs. Obviously, there’s a lot riding on the decision, but there’s not a single right answer for all organizations. This ebook provides you with an easy-to-use framework used by top executives for deciding the right course of action for their projects.
In this ebook you’ll learn:
- The four questions that help you arrive at the right answer for your organization
- The cost of false starts, missteps and getting it wrong
- How other technology professionals find the right answer for their organizations
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Build vs. Buy: A Critical Question for Healthcare Marketers Contemplating Building Their Next Website