Not all content management systems (CMS) are created equal.
Many systems on the market today are built to work — in theory — for any company, in any industry. But the healthcare space is unique, and often faces challenges that other industries don’t.
If you’re researching new content management system options for your healthcare organization, you’re undoubtedly overwhelmed by the amount of platforms available. So why seek out one that’s healthcare-specific?
Built by a team that understands your pain points
We designed the VitalSite® healthcare content management system (CMS) to help hospitals and health systems easily manage their websites, support marketing campaigns, promote providers, and increase service line volume.
Our agency has worked with healthcare organizations for more than 25 years, giving us a deep understanding of the challenges you face in your day-to-day work, and the solutions that can make your life easier.
Healthcare-specific features
When you choose a healthcare-specific CMS, you’ll have access to features and functionality that go above and beyond your standard content management platform to save you valuable time and resources.
The VitalSite healthcare content management system includes features built to help healthcare organizations of all sizes, including:
- Provider profiles and search
- Location search and maps
- Customizable profiles based on location type
- A-to-Z service line listings
- Calendar and event registration
- Cards and eCards for patients
- Clinical trials directory and sign up
- Newborn photo gallery
- Wait-time indicators
When your CMS has healthcare-specific features built in, your team doesn’t need to spend time or money coding or cobbling together directories, provider profiles, or wait-time indicators from the features your platform does include. These features are ready to use from day one.
A healthcare content management system designed with your team in mind
We understand that every hospital and health system’s marketing team looks different.
One system may have an entire team of writers, web managers, and developers who can make website changes on the fly. Other organizations may rely on just one person to handle website updates — and if that person needs to work with the IT department or an outside agency to make changes, it can cost valuable time getting crucial updates online.
With a healthcare content management system like VitalSite, content management is made easy with intuitive page authoring, flexible page layouts, reusable content panels, scheduled content publishing, and more. This makes maintaining your site a breeze, even if you’re a team of one with limited website experience.
Of course, if you need extra support or have questions about changes you’d like to make to your site, VitalSite is backed up by our team of healthcare marketing experts to get you the help you need as soon as possible.
Form creation made easy
Between appointment requests, staff training, patient classes, health and wellness events, and foundation donations, chances are you have a lot on your plate when it comes to online forms.
The form builder in your standard CMS may not be able to keep up with the customization and security features a healthcare organization needs to keep its events running smoothly.
In VitalSite, you get the Formulate form builder that allows for self-service form creation with data encryption and HIPAA-compliant audit logging. Whether you’re setting up registrations for a parenting class or completely refreshing the way your organization handles online appointment requests, Formulate makes it easy to build the forms you need, when you need them.
Security
Perhaps the most important reason to move your organization to a healthcare content management system is security. There’s no hotter topic (or bigger stressor) for healthcare marketers than staying secure and compliant, and that’s something we kept in mind when building VitalSite.
VitalSite is unique because it has security features like role-based permissions, secure files, and HIPAA and PCI DSS compliance baked in.
We also provide 24/7 uptime monitoring and routine vulnerability scans to ensure your site is always secure and online for patients to find what they’re looking for.
Experience the power of a healthcare content management system
We know the VitalSite CMS can transform the way your organization manages its websites, but you don’t have to just take our word for it — request a free demo today to see VitalSite in action!
If you’d like to learn more about VitalSite before requesting a demo, check out these resources:
