Content Type: White Paper

Considering Content Strategy

Content strategy creates the blueprint for an engaging website experience. It provides relevant insight and tools to help hospitals and healthcare systems address the ever-growing customer demand for innovation by delivering enticing, easy-to-use digital experiences.

If you’re struggling to create an engaging online experience or simply keep up with the massive amount of content on your website, download this white paper. You’ll learn how to:

  • Take a comprehensive view of your current situation, stakeholders, audiences, and business goals
  • Use content strategy to help you build awareness, engagement, and to clarify your brand’s position
  • Develop a content strategy based on research and analysis
  • Find content strategists that can help

With an effective content strategy in place, both website users and healthcare organizations reap the rewards.

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    Questions to Ask Your Content Development Agency

    If your website needs new or improved content, finding the agency can be a challenge. By asking a few simple questions, you can determine an agency’s expertise, level of service, track record, and other essential qualities.

    This white paper will help you find the right content development agency for your healthcare organization. Download it today, and learn what you should be looking for, including:

    • Specialization in healthcare content
    • Specific web writing experience
    • Familiarity with search engine optimization
    • Adaptability to changing priorities
    • Knowledge of web content management systems

    Don’t be afraid to ask questions of your potential writing team. And, when you get the answers, you can make the hire that’ll lead to happier stakeholders and more engaged users.

     

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    Considering Content Stratey

    Best Practices for Selecting an Intranet Partner

    The success of your intranet depends on picking a partner who can address your needs and meet your goals. Download this white paper and learn what information to gather now to help during the selection process. You’ll learn best practices around:

    • Defining your goals
    • Assessing your current intranet analytics
    • Evaluating current content
    • Choosing a selection committee

    From soliciting employee feedback and defining requirements to securing budget approval, following these best practices can help you make the right choice.

      Download Our White Paper

       

      Download our White Paper


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      How to Write a Winning RFP for Healthcare Website Redesign

      If your organization is like most hospitals and health systems, you need to redesign your website every three to four years. Sometimes redesign projects are just an update to the look and feel of the site; other times they require an upgrade to another CMS platform.

      Either way, finding the right partner for your project is essential for creating a site you, your site visitors and your stakeholders love.

      Before you start writing the RFP and contacting potential partners, read this whitepaper to make the process as smooth as possible.

      In this white paper, you’ll learn how to:

      • Get started by understanding your web goals, current web presence, stakeholders, and resources available.
      • Write an effective RFP (we even include a sample RFP outline)
      • Create a short-list of RFP agency recipients
      • Evaluate RFP responses and review proposals
      • Set up an on-site presentation
      • Find a partner who delivers value

       

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