But achieving true success can be elusive. Too often healthcare organizations are paying for keywords they are already getting organically, or reporting on success metrics that just don’t move the revenue needle.

Join Geonetric pros Tim Lane, Director, Digital Marketing, and Joe Dreshar, Digital Marketing Strategist, and learn how to take a holistic approach to paid search and SEO to make sure your efforts are working in tandem. They’ll cover why healthcare is unique when it comes to paid efforts, and why the nuances around how search engines respond to searches to conditions and treatments matter to the campaigns you’re running today. You’ll also learn how to take your tracking to a new level, from custom campaign tracking to optimization tactics to tying efforts together across disparate MarTech stacks.

Join thought leaders Ben Dillon and David Sturtz for this webinar and learn healthcare digital marketing predictions for 2021 and how COVID-19 has either accelerated or reduced momentum around initiatives.

From the digital domination of hospital marketing spend to what do with pent up demand and the effects of delayed care on your community, you’ll walk away with ideas on how to better prepare and succeed in 2021.

Local health systems have a major role to play in not only providing Coronavirus vaccinations but also in combatting misinformation. In May, the Associated Press and the University of Chicago released a study showing that 50% of Americans were either hesitant or unwilling to take a COVID-19 vaccine. Couple that with the fact that Americans trust their local healthcare organizations more than ever before, and your hospital is poised to be a key player in answering your community’s top vaccine-related concerns.

Join David Sturtz, Vice President, Marketing and Business Development, along with experts Stella Hart, Web Content Strategist & Writer, and Tim Lane, Director, Digital Marketing, for a timely discussion to help your marketing team hit the ground running. You’ll walk away with expert advice on battling general mistrust around COVID-19 and vaccinations and effectively sharing accurate information with your community.

Attend this webinar and learn how to:

• Develop the most effective messaging for your target audiences, including internal
• Keep empathy at the forefront of your vaccine-related messaging
• Write compelling web content and FAQs to aid site visitors in vaccine research
• Identify different communication vehicles and channels to reach different audiences, including blogs, email newsletters, and social media
• Utilize organic and paid search to connect with health consumers and get answers to them when they need it most

A rebrand – or, at minimum, a brand refresh. Some organizations just want a more modern look, others need to update their name, logo, or color palette due to a merger or acquisition. While full rebrands tend to only happen every 7-10 years, refreshes happen more frequently, with updates to typography or colors happening every 3-5 years.

The user experience has become more fragmented as users move from device to device and medium to medium. With most patient journeys beginning and ending with digital, it’s essential to have a sound, all-encompassing design guide that provides governance for bringing your brand to life and delivering one seamless brand experience to all users.

You’ll hear from Lindsey Meyers, Vice President of Public Relations at Avera (Sioux Falls, SD), Patrick Kane, VP Marketing and Business Development, Cape Cod Healthcare (Hyannis, MA), and Matthew McKinney, Assistant Director, Digital Engagement, Cone Health (Greensboro, NC). Each represents organizations that took home honors in the competition in 2017, 2018, and 2019. Don’t miss this insightful roundtable where you’ll see real-life case studies on winning healthcare digital experiences and hear first-hand from candid leaders on what helped them succeed and what they wish they’d of known five years ago.

Watch this session and learn:

• What each leader did to make digital a priority in their organization
• What features, functionality, and investments made them winners in Modern Healthcare’s competition
• How that winning framework laid the foundation to use the web strategically during the COVID-19 pandemic
• What’s next for these forward-looking leaders and their teams

This insightful roundtable is part of Modern Healthcare’s 2020 Strategic Marketing Conference and is being replayed as a Geonetric webinar.

Check out this helpful video to walk away with a plan on how to take a strategic personalization approach and apply it to your website. You’ll get real direction on how to use tailored experiences to deliver business value and guidance that works whether you’re on Sitecore today, considering a move to Sitecore, or vetting other digital experience platforms.

If you’re like many hospitals and health systems, you’ve outgrown your current intranet. When the pandemic hit, it likely brought to light some of your intranet’s limitations – from missing functionality to content that’s hard to update, to the inability for employees to access critical information off-campus. Attend this webinar and learn the latest trends in modern intranets, top functionality you need to deliver a great user experience to your employees, and how to use storytelling and content marketing internally to build a community inside your organization.

In this webinar, you’ll learn:

• How COVID-19 has turned employee intranet needs on its head
• Trends in modern intranets – for 2020 and beyond
• Top functionality in healthcare intranets and other findings from our 2020 Healthcare Digital Marketing Trends Survey
• How to use storytelling on your intranet as a vehicle for empathy, compassion, and community – with real healthcare examples

Attend this webinar and get an inside look at the state of digital marketing in healthcare right now. This 10th edition of Geonetric’s popular survey gives updates on the tried-and-true benchmarking information you’ve come to rely on – from team sizes to budgets to top web functionality. But this year new sections have been added to address the heightened focus on internal communications, data transformation, content marketing, and even the overall morale of healthcare marketers today.

Watch today and learn:

• How COVID-19 has impacted marketing plans and marketing teams
• How leading healthcare organizations are structuring teams and allocating budgets
• What goals healthcare marketing teams are working towards and how effective they are at tracking success
• What functionality is must-have for both websites and intranets
• Top areas for staffing growth
• Where do organizations fall in the content marketing maturity model

With a heightened focus on access to care initiatives over the last few months, your organization’s online provider directory is more important than ever. It also can be one of the most challenging parts of your web strategy to get right, especially as care options become more varied and complex. But it’s also one of the most important tools for providing your current and prospective patients the access they need.

Watch this video and learn:

• Current digital consumer trends shaping access to care initiatives
• Key patient access touchpoints and how they fit into the consumer journey
• Top features and functionality you need in a provider directory
• Tips for managing and simplifying physician data

Join Tim Lane, Senior Digital Marketing Strategist, and Kelly Collins, Digital Marketing Strategist, as they give a quick overview of the top questions they hear day in and day out consulting with healthcare marketers just like you. Then, they’ll turn the majority of their time over to you, loyal webinar attendees, to ask the burning questions. Sign up and submit your questions early, or ask during the live webinar.

You will learn:

• What top technical aspects of SEO most healthcare marketers don’t capitalize on
• Why Google My Business is a must-do
• If voice search is really a game-changer
• The key features of the recent Google update
• The answers to any questions you have – surprise us!