Most health systems have shifted to a UX strategy focused on a single, unified site. But for many, the ongoing challenges of balancing competing interests and responding to organizational changes threaten to derail the user experience.
How do you represent a complex organization on the web in a way that creates good user experiences and supports business goals? That’s no easy task and there’s no set playbook to follow. But there is a common path to arriving at your right answer: Your target audiences. When you put their expectations, preferences, and needs at the center of your strategy, you’ll create an effective, meaningful user experience that drives your organization forward.
Join a team user experience, content strategy and search engine optimization experts from Geonetric and learn the steps you can take to determine the best way to present your brand—and everything that lives within it—online.