Most health systems have shifted to a UX strategy focused on a single, unified site. But for many, the ongoing challenges of balancing competing interests and responding to organizational changes threaten to derail the user experience.

How do you represent a complex organization on the web in a way that creates good user experiences and supports business goals? That’s no easy task and there’s no set playbook to follow. But there is a common path to arriving at your right answer: Your target audiences. When you put their expectations, preferences, and needs at the center of your strategy, you’ll create an effective, meaningful user experience that drives your organization forward.

Join a team user experience, content strategy and search engine optimization experts from Geonetric and learn the steps you can take to determine the best way to present your brand—and everything that lives within it—online.

Healthcare organizations across the country are looking for new ways to be more consumer-focused, create new competitive differentiation, drive loyalty and produce real business value. Digital transformation provides an opportunity to rethink your digital experience strategy and build a new approach to engaging consumers. For many, that means building a vision for a digital front door. Join Geonetric’s Ben Dillon, chief strategy officer, and David Sturtz, vice president, experience strategy, to learn what trends and opportunities they predict should be at the core of your digital experience strategy for 2022.

Trying to manage competing website requests from stakeholders? Content governance. Wishing there were an easier way to find files in your digital asset management (DAM) system? Content governance. Wondering whether there are virtual cobwebs on some of your service line pages? You got it, content governance. Join Geonetric to discover ways to better understand and manage the processes around creating, publishing, and maintaining high-quality website content that aligns with your brand and digital strategy.

Watch the video above and learn why intranet performance is more important than ever. You’ll see how Avera Health reinvented digital employee communications for their 20,000 employees spread across 37 hospitals. Avera marketing team members Jamey Zerr and Stacy Neubeck will share how they used stakeholder input to guide content strategy and design, ensuring the new intranet delivered access to critical information and engaging content.

These are just a few of the insights you’ll learn in the 2021 Digital Healthcare Marketing Trends Survey results. As you navigate digital marketing post-pandemic, the results of this survey will shed light on how COVID-19 impacted everything from digital transformation efforts to telehealth adoption to digital ad spend. Plus, it has all the key staffing, budgeting, and website benchmarking data you’ve come to rely on.

If your Find-a-doctor functionality isn’t easy to search, engaging and focused on conversions, you are missing a big opportunity. Watch now to learn if your directory is underperforming and how to make changes that will ensure this critical functionality is improving patient acquisition.

Focused on your site’s loading speeds and interactivity, the update aims to ensure page performance is a key ranking signal. Tune in to this webinar and learn how recent changes could impact your SEO strategy. You’ll walk away with tips for how to audit your site for Core Web Vitals compliance and prioritize what fixes need attention – protecting your hard-earned rankings today and in the future.

When done well, it can help you build brand awareness and loyalty ahead of critical healthcare decisions. Join us for this webinar and learn how to leverage the right strategies for your content marketing plan, from research to writing and promoting. You’ll walk away with ideas and strategies to create content your audience wants to engage with.

Finding a platform that will support both the user experience needs of today and the complex digital transformation efforts of tomorrow isn’t easy. Join us for this webinar and learn the state of website management technology inside and outside of healthcare. You’ll walk away with the insight you need to find the right path for your hospital or health system.

Attend a free webinar that offers an overview of the mechanics and art of writing compelling content for healthcare consumers. Well-written content that answers user questions and helps them complete tasks is essential to a successful digital strategy. The COVID-19 pandemic has only accelerated the importance of clear, actionable, consumer-friendly content that not only meets your organizational goals and stands out from competitors and market disruptors — but also helps improve health outcomes.