Download the eBook today and learn insights, such as:

• While teams average nearly 13 FTEs for leaders, more than six for average, and nearly four for laggards, the distribution of team size is more complicated. Median team sizes are only four for leaders, three for average, and two for laggards.
• Relative to their team sizes, leaders invest particularly heavily on staff for strategy and analytics and more lightly in social media, SEO, and copywriting.
• Across all organizations, content development and analytics/CRM administration are the highest predicted growth areas.
• The areas most often completely outsourced are web development, web design, and video production.

Download the eBook today and learn the latest trends in digital strategy, including:

• Across all organizations, increased new patient recruitment, increased consumer awareness and engagement, and delivering a positive return on investment (ROI) are the top digital goals.
• The three areas organizations are most able to demonstrate the impact of digital marketing efforts are through improved consumer awareness, improved consumer engagement, and improved community relations.
• Leaders clearly outpace average and laggard organizations in their use of real-time marketing dashboards.
• Leaders see the inability to support online transactions with offline operations as a much bigger concern than other organizations.

Download the eBook today and learn insights, such as:

• Median annual digital marketing investments are between $50,000 and $300,000, while a few outliers pull the average annual investments much higher.
• Leaders outspend their counterparts, with 13% of leaders spending more than $1 million on digital marketing annually.
• Overall, 59% of respondents expect their digital marketing budgets to increase in the next 12 months, with only 5% expecting a decrease in digital budgets.
• More than half (54%) of digital budgets are growing in organizations where overall budgets are remaining the same, continuing the trend from previous years of investments shifting from traditional to digital.

Since this popular guide’s original publication in 2014, the healthcare landscape has evolved. Patients are increasingly more informed about and more connected to their healthcare options, with 84 percent viewing digital solutions as the most effective way to search for a doctor. The healthcare industry and provider setting are both also evolving, shifting the way healthcare marketers engage with consumers and market providers.

In this new edition, you’ll learn about the impact of healthcare consumerism on the changing provider landscape. You’ll discover current, new, and emerging promotion tactics and what they mean for your marketing mix. You’ll also learn actionable tips for using the web to successfully promote your providers and see examples of successful online provider promotion techniques that healthcare organizations are currently using.

Specifically, you’ll learn how to:

• Capture, prioritize, and communicate the goals of your physician (and other provider) promotion efforts
• Understand the steps patients go through to choose providers
• Develop and implement effective tactics for driving qualified visitors to your physician profiles
• Create effective physician profiles that convert visitors into patients