Employee reviews are one of your strongest tools when it comes to attracting high-quality talent to your organization. These reviews are a fantastic piece of social proof that gives prospective employees a glimpse of what it’s like to work in your facilities, not from your marketing or human resources team, but from the people who already work there in the roles candidates are interested in.
There’s just one slight challenge: if your organization doesn’t have many healthcare employee reviews online, how can you get more in a way that doesn’t feel forced? And how do you encourage your best employees — the ones who are happy at your organization and enjoy their work — to share their experiences?
#1. Remove the roadblocks to writing reviews
The easiest way to encourage employees to review their workplace experience online is to make it just that — easy.
Employees are far more likely to leave a review if you remove barriers and provide clear guidance. Share links to your organization’s Glassdoor, Indeed, or other review platforms in internal newsletters, onboarding packets, or employee portals. Even a quick “review us” button on your intranet can make a difference. The less time it takes, the more likely someone will actually follow through.
If you work for a large health system or hospital, create a dedicated space on your main website where employees can share their experiences, and job candidates can easily find reviews in one spot.
We helped St. Bernards Healthcare in Jonesboro, AR, create a testimonials hub for the organization’s 125th anniversary, where job candidates and the public can read stories from retirees, current employees, and patients who want to recognize their care teams for “Good Deeds Done with Heart.”
We also partnered with Bronson Healthcare on a content hub where employees can share their stories, and visitors can filter the results by Careers to see what current employees have to say about Bronson’s workplace culture and their teams.
#2. Pick the right time to ask for healthcare employee reviews
Another important tactic when gathering employee reviews is timing. After all, you want to catch employees at a time when they’re happy in their role and looking forward to their futures at your organization.
If you’re looking to gather more employee reviews or testimonials, choose the natural moments in an employee’s journey when they’re most engaged and most likely to share positive feedback. Think about after a successful onboarding, after a promotion or raise, or during employee recognition programs. A gentle reminder at these times feels authentic, not pushy.
#3. Engage with the reviews — good and bad
Don’t overlook the power of culture. Employees want to know their voices matter — so when they do leave reviews, acknowledge it.
Share highlights both internally (shoutouts on your employee intranet) and externally (highlight great reviews on your social media) and celebrate the great feedback as a reflection of your team’s hard work. This not only encourages more reviews but also strengthens morale.
When you receive not-so-glowing healthcare employee reviews online, acknowledge those as well. Never respond in a way that feels retaliatory, but let the reviewer know in a response or comment that you heard their concerns and that you’re taking their thoughts into account as an opportunity for your organization to learn and grow.
#4. Keep it real
Finally, keep the ask genuine. Encourage employees to share their honest perspectives, both the positives and areas for growth.
Top talent values transparency, and reviews that feel balanced carry more weight than those that sound too polished. The goal isn’t to bribe employees or look for scripted responses, but to open the door for authentic voices to shine through.
With a few changes to how you encourage and highlight employee reviews, you can help build a steady stream of authentic feedback. That feedback, in turn, becomes one of your most persuasive recruitment tools, showcasing your culture and values directly through the people who live them every day.
If you want to expand your efforts and encourage patient reviews as well, check out our blog post on best practices for gathering patient feedback.
Looking for support for content marketing strategies like review acquisition? Geonetric can help! Contact our team today to get started.
