Content marketing is certainly a buzz phrase lately. And not just in healthcare marketing – in all industries. And there are lots of tips out there to help you get started.
Here’s one that will really help you up your content marketing game.
Treat questions like currency.
A great channel for figuring out what kind of content your audience wants to consume is right in front of you: your patients. They have questions. Lots of questions. I’m a mom of two boys and I can easily think back to a few questions I’ve had lately….
- “How do I tell if it’s a cold of the flu?”
- “Fevers: when do I take my child to the ER?”
- “Why antibiotics aren’t always the answer.”
- “Five myths about flu shots.”
Figure out a way to capture the questions your patients ask. You could collect them from social media accounts, ask nurses at your clinics to share frequently asked questions, or internvew atual patients. Then, develop content that answers those questions.
This positions your hospital as an expert and a resource, and developing content that many people would like to consum will add to its shareability factor.
More Content Marketing Tips
The thing about content marketing is – it sounds new and time consuming. But chances are, you’re already doing a lot of content marketing at your hospital. Creating useful content is something you’ve likely been doing for years. This new emphasis on content marketing should help you think about your efforts in new ways and hopefully keep it top of mind.
For more tips on content marketing, be sure to check out this webinar.