A digital experience platform (DXP) can change the game for your healthcare organization, enabling you to create outstanding digital experiences for your website users while tapping into tools that go above and beyond a standard content management system.
These platforms can be especially valuable for large hospitals or health systems working with multiple websites or digital teams, helping streamline workflows and make the marketing lifecycle a little easier to manage. (Not sure if a DXP or a traditional content management system is right for you? Here are five signs your organization is ready for a DXP.)
Once you’ve decided which DXP is the best fit for your organization, you still have one more choice to make: will you implement it on your own, or work with a partner to get started?
While it may seem more straightforward to jump straight to managing an implementation on your own, working with an agency partner offers benefits that can help your organization and increase the value of your DXP investment in the long run.
1. More efficient implementation
Healthcare marketers wear a lot of hats — do you have the time or resources to add one more?
Working with a partner agency on your DXP implementation gives you the benefit of not actually handling the implementation yourself, while still being involved and providing feedback on your goals and the tools that matter to your team. Your partner will help your team hit the ground running, saving you valuable time and money in the long run.
2. Healthcare-specific insights
When your DXP partner is a healthcare-focused agency like Geonetric, you’ll have access to decades of healthcare experience and industry knowledge to inform your implementation and ongoing use.
What tools have we seen matter most to other healthcare organizations? How can a DXP help with your organization’s growth goals? How can we ensure your team stays HIPAA-compliant while using your DXP?
These are all questions a healthcare-focused partner can help with, not only during implementation, but throughout your long-term DXP usage.
3. Guidance on the DXP’s expansive tools
A common factor that drives organizations to implement a DXP is the extent to which they can manage the content marketing lifecycle within a single tool. While its robust features are a benefit, it also means there are more bells and whistles for your team to figure out.
When you have an implementation partner, you can get expert assistance setting up and testing out features like A/B testing, rules-based personalization, geographic targeting, content planning and creation, multi-site support, digital asset management, and more.
4. Ongoing strategy
When your implementation partner works closely with your DXP provider, you have access to deep knowledge of your platform’s inner workings, updates, and features you can expect to see in the future.
This knowledge allows your partner to evolve your platform and your digital strategies over time as your needs change and your organization grows.
5. Increased ROI
With an agency partner, you don’t have to waste time or money on guesswork. They’ll provide in-depth strategies to help you get the most valuable possible from your DXP, from day one.
6. Services beyond implementation
An agency partner will be with you every step of the way, beyond initial implementation of your DXP.
Whether you have questions about certain features or are looking for support in other areas of your marketing strategy, your partner can help craft the digital experiences that move your organization closer to meeting its goals.
Why partner with Geonetric?
As Optimizely’s 2024 Rising Star Solution Partner of the Year, we’re (obviously) a bit biased when it comes to the decision to work with an agency partner on your DXP implementation.
But that’s because we firmly believe in the benefits that a DXP like Optimizely One can provide to healthcare organizations. From easily updating pages across multiple websites to personalizing patients’ digital experiences, a DXP can take your organization’s digital presence to the next level.
When you combine those outstanding features with our more than 25 years of digital experience, you get a marketing powerhouse that can help you save time, get more value from your investment, and meet your goals faster.
Interested in taking your next steps to introducing the power of a DXP to your marketing team? Check out these DXP-focused resources, then contact our team for a demo of Optimizely!
Webinar: Optimizely & Geonetric – Making Your Digital Vision a Reality
Blog Post: Optimizing Your Website with a Healthcare Digital Experience Platform
Blog Post: How to Choose a Healthcare Digital Experience Platform
eBook: Converting Prospects to Patients – Why Healthcare Marketers Need a Modern DXP Built for Growth
