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Online Calendar Promotes Healthy Living and Drives Event Registration

Adventist HealthCare
Gaithersburg, Maryland
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User-friendly online calendar connects a community to health and wellness classes.

Opportunity

Adventist HealthCare needed a way to promote health events, increase registrations among site visitors, and manage event data across multiple hospitals and numerous classes.

Outcome

VitalSite’s Calendar and Events Directory helps Adventist HealthCare promote wellness classes and simplify back-end administration.

Impact

The Events Directory improves the user experience for site visitors and helps Adventist HealthCare retain more revenue.

“Promoting healthy living is a priority for Adventist HealthCare, and VitalSite’s online calendar helps us connect and engage with site visitors, encouraging them to take advantage of upcoming classes, events, support groups, and health screenings.”

Rick Rinaudot, Digital Media Director
Adventist HealthCare

At Adventist HealthCare, health is the focus. The healthcare delivery network, which includes four nationally accredited acute-care and specialty hospitals, has been bringing health to the Washington, D.C. metropolitan area it serves for more than a century.

To promote its many educational events for the community, Adventist HealthCare needed a sophisticated online calendar on its website. Adventist HealthCare turned to agency Geonetric and its VitalSite content management system (CMS). VitalSite’s Calendar and Events Directory makes it easy for Adventist HealthCare’s site visitors to discover and register for events — and easy for administrators to create and manage hundreds of classes across the integrated health system.

Promote Wellness Events Automatically

VitalSite’s calendar provides many ways for Adventist HealthCare’s site visitors to discover events — driving more registrations and contributing to the bottom line. Visitors can browse and search for events by keyword, category, date and/or location. Integration into site search means events and classes will appear when site visitors search related terms.

The calendar also leverages VitalSite’s SmartPanel technology, allowing Adventist HealthCare to promote its events on related provider and service-line pages throughout its site. For example, when a site visitor is reading up on Shady Grove Medical Center’s comprehensive Level III-B neonatal intensive care unit, he or she will automatically see related events like the Childbirth & Baby Care Course.

Offer a Retail-Like Experience

Site visitors expect a certain type of experience when shopping online, thanks to retail giants like Amazon. And with Adventist HealthCare’s online calendar, users get exactly what they’re accustomed to. With a sophisticated shopping cart, the calendar lets visitors pay for multiple events at once. Adventist HealthCare can also offer promotions on events through online and offline marketing channels, and site visitors can easily enter those promotional codes online to receive discounts. The calendar also recommends additional classes based on a site visitor’s interests, so when a visitor registers for Discovering Motherhood, the site recommends other classes, such as Breastfeeding Class, that the visitor may be interested in attending.

Manage Event Data with Simple Administration

For Adventist HealthCare’s team, managing classes and events has never been easier. With other content management systems, it can be difficult to keep track of different classes held at different facilities. With VitalSite’s calendar, Adventist HealthCare can maintain all class and event content in one central repository and easily control where it appears on the site. In addition, staff can print class rosters and participant information, export payment sheets, and run queries to find out how many seats are remaining.

Online Calendar Promotes Healthy Living and Drives Event Registration