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2023 Press Release



Cedar Rapids, IA – August 3, 2023 – Geonetric announces co-owner Ben Dillon is transitioning to the role of chief executive officer. Dillon, who currently serves as the company’s chief strategy officer, will succeed the company’s current CEO Linda Barnes on August 18.


“Geonetric has been my home for 23 years, and I’m thrilled for the opportunity to lead this organization that I love,” says Dillon. “Our expertise in digital marketing, strategy and experience combined with our dedication to HIPAA compliant solutions has never been more important to healthcare. As CEO, I look forward to growing our talented team and expanding on our software and agency services to maximize the value we deliver to our clients.”

Since joining Geonetric in 2000, Dillon has played a pivotal role in the company’s growth, serving most recently as the firm’s Chief Strategy Officer.  During his tenure at Geonetric, Dillon helped shift Geonetric’s focus to healthcare and has been responsible for the company’s vision and strategy. As Geonetric’s official spokesperson, HIPAA compliance officer, and eHealth evangelist, he’s a widely respected, influential voice in healthcare digital marketing. He is a sought-after speaker, former SHSMD board president, is a 2022 Healthcare Internet Hall of Fame inductee, and serves on the editorial advisory board for eHealthcare Strategy and Trends.

“Ben is an exceptional leader in our industry and our organization,” says Eric Engelmann, board chairman of Geonetric.

“This combined with his outstanding strategic perspective and deep industry expertise makes him the ideal CEO to lead Geonetric into the future.” Engelmann adds, “I would also like to the take this opportunity to thank Linda for her leadership of Geonetric. She has created an award-winning culture, built a strategy for recruiting and retaining the brightest staff, and helped build one of the most innovative companies in Iowa. Her influence leaves Geonetric well-positioned for success and we wish her all the best in her new role.”

Barnes, who resigned from her CEO role to join Orchestra Iowa as their interim CEO, expressed confidence in the decision. “I’ve deeply appreciated my time at Geonetric, all the opportunities I’ve had, and the amazingly talented people I’ve been privileged to work with. While leaving Geonetric is bittersweet, I know the company is in good hands,” says Barnes. “I’ve worked closely with Ben since I started here sixteen years ago. He is a highly respected thought leader in our industry and is well regarded by our clients. I’m confident Ben will continue to propel this company forward and I look forward to watching Geonetric’s continued success.”

2023 Press Release