All important to the overall digital well-being of your organization – and all require different skills. It’s no surprise that large health systems now boast teams of 20 full-time equivalents (FTEs), according to our recent 2019 Healthcare Digital Marketing Trends survey.

But for every large organization there are multiple smaller health systems, medical groups, and community hospitals doing the same functions with a lean team. And when it comes to digital, your website approach and tools can be the difference between competing with the big dogs or getting buried under piles of requests. Attend this webinar and learn what you should be looking for in your next CMS to give your team the foundation you need to compete.

In this webinar you will learn how to:

• Understand the skills and roles needed for digital to be successful in a small organization
• Identify signs your current CMS isn’t supporting your team or your digital goals
• Evaluate the different approaches to web content management and what they require of your team
• Understand healthcare-specific needs of a CMS to keep your organization in compliance with HIPAA and PCI

When buy-in is critical to your success and you have to prove your return on investment (ROI), you need to report data in a way that anyone can understand, without requiring them to take a course in data analytics.

Join Tim Lane, Senior Digital Marketing Strategist at Geonetric, as he shares tips and tricks to data visualization honed by working with hospitals and health systems of all sizes and across diverse markets. You’ll leave with actionable ideas for how to tell a story with your data.

He’ll dive into Google’s Data Studio as well as lesser-known plug-ins that will answer your top questions around data, including how to:

• Know what data you should include in reports
• Tell when you should use comparative data
• Choose the right format, such as table or chart, to tell your story
• Take advantage of filters to create dynamic graphics
• Integrate data from multiple sources
• Select plugins that will help you tell the full story
• Prove that ever-elusive ROI

And it matters even more for the healthcare industry, as access to care is your top priority. As your organization works to enhance the user experience, it’s important to put a plan in place to ensure people with disabilities — such as those with color blindness or hearing loss – can still interact with your hospital’s site. Ensuring your website works with assistive technologies isn’t just the right thing to do — recent lawsuits are making more healthcare organizations take notice of accessibility guidelines and best practices.

Join Amanda Gansemer, Senior Web Designer and Developer, Geonetric, and Kevin Rydberg, Senior Digital Accessibility Consultant, Siteimprove, as they dig into why hospitals should be investing in accessibility and how to get started. You’ll learn:

• The opportunities and risks associated with accessibility and the web
• What it means to be accessible
• An overview of important standards and why they matter
• The tools available to help you understand how accessible your site is — or isn’t
• How to create an accessibility plan to achieve short-term goals as well how to develop strategies for long-term success within your organization

Our digital marketing team – compiled of experts in optimization, healthcare, and data – works with health systems of all sizes, in all markets, and wants to share the no-nonsense best practices they’ve tested and perfected. That’s why they’re assembling for a first-ever SEO Roundtable focused on answering your most pressing questions.

They’ll dive into top trends and constant challenges, including:

• What you should do about voice search
• How to gauge and report your SEO success
• Why business listings should be imperative to your overall SEO strategy
• The top SEO issues preventing your healthcare system from ranking
• Tricks to making keyword research really pay off
• What in the SEO-landscape is overrated and what truly deserves your attention

You’ll hear unique viewpoints from experts with different backgrounds, who are all are focused on bringing you actionable guidance that’s been proven successful for healthcare organizations like yours.

Our team is ready to cut through the fluff and provide real, valuable insight to help you compete like never before.

Want ways to be more strategic when it comes to digital marketing? Wish you knew what your competitors are spending on digital? Looking for ammunition to help sell a website redesign or the need for more resources? Geonetric’s 2019 Healthcare Digital Marketing Trends Survey has all the answers you need – and more.

Watch this webinar and get an insider look at the state of digital marketing in healthcare. (And download the actual survey for even more data!) These results are like nothing else in industry – with more than 260 healthcare marketers and agency partners sharing their unique perspectives, it’s the largest, most popular survey available. It’s also the only survey that splits respondents into leader, average, and laggard organizations, so you can easily compare your team’s size, budget, redesign cycles, and digital efforts to your peers and competitors. Because at the end of the day, what you really want to know if you are ahead or behind – and how you can keep that leading position or start to catch up.

You’ll learn:

• How healthcare organizations are structuring teams and divvying budget up between traditional and digital
• What goals healthcare marketing teams are working towards and how effective they are at tracking success
• If hot trends, like personalization, are really delivering value
• What digital tactics are most likely to be outsourced and what’s staying in-house
• How your website’s functionality compares to industry averages
• What tactics you should be paying attention to for 2019 and beyond

According to the 2018 Healthcare Digital Marketing Trends Survey even organizations that are known as digital marketing leaders feel like they are underperforming when it comes to marketing automation.

Join Geonetric and Act-On for this webinar and learn how to leverage your current investments in email marketing and move toward marketing automation. You’ll learn the difference between email marketing and marketing automation, what marketing automation entails, and why it’s necessary for today’s savvy healthcare marketing teams to start building the technology stack and skillset to use marketing automation effectively. You’ll also learn why embracing marketing automation in healthcare will require shifting your mindset around business development efforts and borrowing from marketing automation success found in other industries.

Viewers will be able to:

• Understand the current state of email and marketing automation in healthcare
• Evaluate where your team currently is and how to move to multi-channel campaigns
• Determine if your organization is ready for marketing automation
• Build on current investments in email marketing to get more ROI from your efforts
• Use personalization, real-time alerts, and lead nurturing more effectively

Listen to this executive discussion featuring Patrick Kane, Senior Vice President, Marketing Communications & Business Development, Cape Cod Healthcare (Hyannis, MA), and Matt McKinney, Assistant Director of Communications, Cone Health (Greensboro, NC). These healthcare marketing leaders shared how they set the stage for successful redesigns by focusing on strategy before, during, and after the project. You’ll also learn what features and functionality are must-haves to improve user experience and why they focused on locations and facilities in new ways. From learning how to ensure a redesign can support a bigger-picture strategic vision to testing user experience at every opportunity, you’ll walk away knowing how to ensure your next redesign meets the needs of both your organization and your users.

Viewers will learn how to:

• Invest in pre-redesign strategy, from usability testing to user behavior data to in-depth content and location strategy, and use results to guide redesign strategy
• Identify essential features and functionality for the next iteration of your site
• Leverage real-world advice from fellow healthcare executives who recently completed redesigns — including tips that made all the difference and things they wished they’d known going in
• Get inspiration from designs that are putting the patient first and seeing impressive results

Content marketing is an engaging, reliable way to answer everyday health questions, from how to treat a nasty cold to tips for living a heart-healthy lifestyle.

There’s no doubt it’s effective. However, it also takes incredible resources, something many lean hospital marketing teams just don’t have. Watch this on-demand webinar and learn how the right partner can enable your organization to leverage content marketing efforts in a scalable way, helping you grow your brand, your audience, and your patient base.

You’ll learn:

• Trends in healthcare content marketing — who’s doing it, what’s stopping the rest, and why it matters to today’s consumers and patients
• Why SEO and keyword research help you tap into who your audience is and what matters to them
• Why governance standards — including style guides, editorial calendars, core strategy statements, and workflows — can help align your team and brand goals
• The importance of sharing your content everywhere: email newsletters, on your homepage, through social channels, and more
• How a partner can help you do all of this, plus measure your success and provide metrics to keep you moving forward

Amazon. Apple. CVS Health. As leaders in using data, technology, and consumer marketing to disrupt their fields, it’s clear these organizations will have some impact on how community hospitals and health systems design online experiences.

Watch this webinar and learn the top digital marketing trends to watch for in 2019. We’ll break down some of the intriguing moves in the industry and how you can use data, technology, and user experience to:

• Focus on consumers through A/B testing, personalization, and multi-channel digital campaigns
• Stay-up-to-date with guidelines and exceed consumer expectations around pricing transparency and accessibility
• Build designed experiences using the latest technology such as AI and chatbots, as well as deepening integrations across the technology stack
• Understand changes in the search space and how to leverage voice and location-based search to stand out in a crowded market

Learn how UNC Health Care used extensive web analytics and stakeholder feedback to create a comprehensive location strategy, with special attention paid to UNC Health Care’s specialty clinics. You’ll see first-hand how this new strategy delivered location pages that offer better user experience, are more relevant to local searches, and comply with accessibility standards. You’ll also learn tips for how to invest in a locations strategy that will set your organization up for future success – even as patients’ search motivations evolve.

Watch this free webinar and learn how to:

• Use data from Google Analytics, heatmapping, scrollmapping, site search, and stakeholder surveys to create a comprehensive strategy for your locations.
• Make decisions about content strategy, design, and functionality that balances consumer expectations and the needs of your organization.
• Create a strategy to improve your organization’s competitiveness in local search, while reducing the internal competition among your own locations.