As healthcare organizations develop or expand joint ventures with medical groups and independent physicians, representing that collaboration on the web requires thoughtful strategy. It’s a challenge, but when you’re successful, the result is a web presence that connects with your visitors and provides a deep understanding of the breadth and value of your services.

Through this in-depth case-study presentation, you’ll learn the secrets behind our multifaceted strategic process that led to a cohesive and intuitive web presence for this medical group.

Email is the most popular channel in terms of daily use and consumer preference for both marketing and personal communication. And, according to Salesforce, 73% of marketers agree that email marketing is core to their business. That’s because emails are easy to produce and distribute, and more cost effective than traditional marketing. Plus, emails allow you to target specific audiences and link visitors to relevant information on your website, driving engagement and achieving a higher return on investment.

Watch this video to learn how you can use email marketing for everything from educating patients on health topics to driving service line volume. We’ll also show real examples and offer tips for improvement.

Seventy-two percent of Internet users say they look online for health information. Ensure your hospital’s website is a go-to resource by offering engaging health content that not only educates site visitors, but also converts them into patients. Join Ben Dillon from Geonetric and Rachelle Montano from StayWell and learn proven strategies to help you get the most value from your health library. You’ll see real examples of organizations that are delivering valuable health content across multiple channels to educate and engage health consumers.

Filling physician schedules is one of your top priorities. And with the majority of health consumers turning to the Web to find doctors and research treatments, promoting your doctors online is more important than ever. Watch this video and learn how to develop and implement effective tactics to engage potential patients online. You’ll learn tips for driving qualified visitors to your online provider directory, as well as how to create effective physician profiles, complete with engaging bios and strategic calls to action. Throughout this video you’ll see examples of successful online physician promotion and leave armed with ideas you can start implementing right away.

Flat design. Card design. Multimedia storytelling. The world of website design is evolving. New technology is changing the way site visitors interact with your site, creating endless design opportunities. Join us for this webinar and learn the latest in website design concepts, like flat design and card design. You’ll also learn about multimedia storytelling, an approach to combining design and content that will help you tell your organization’s story through stunning and interactive design. You’ll walk away with new ideas to engage site visitors with your design and stand out in a crowded market. Throughout the webinar, you’ll see examples that will provide inspiration for your next project.

Your site visitors don’t have time to wade through copy filled with medical jargon or marketing-speak. Your current and prospective patients need content that gets to the point quickly, answers their questions, and highlights the benefits of working with your hospital or healthcare system. And they need that content to perform well – whether they access it from their desktops, phones, or tablets. Learn how to develop website copy that meets your site visitors’ goals and helps convert visitors into patients.

By connecting your CRM system to your hospital website, you gain better visibility, data and tracking. It helps you build more successful marketing campaigns, improve conversions, measure ROI, trigger customer interactions, and most importantly, make smarter marketing decisions. Join Jim Schleck, partner at Tea Leaves Health, a healthcare CRM provider, and Ben Dillon, chief strategy officer at Geonetric, a healthcare software and online marketing provider, for this webinar on how to use CRM and your website to improve consumer engagement.

Attend this webinar and learn how to successfully translate your organization’s strategic goals into digital goals, making your website a revenue-generating and volume-driving machine. You’ll discover how to define value for your online tactics, and how to communicate that value to key stakeholders. We’ll also cover what effective digital plans look like, and provide actionable guidance to help make your digital marketing strategy deliver real results.

You’ll discover how to leverage current content resources and identify gaps in your content strategy to deliver the right content at the right time to your potential patients. We also cover search engine optimization topics such as schema.org markup, local search, third party content platforms, placed content, back linking, syndicated content and video. But most importantly you’ll gain the understanding that the true value of SEO doesn’t lie in mastering the little details, but realizing how everything interconnects.

In this webinar you’ll learn how to:

• Put yourself in the minds of your site visitors and patients
• Get past marketing-speak and provide helpful details
• Revise current website copy to emphasize benefits users receive from your services
• Streamline content and quickly get to the point
• Create strong calls to action that focus on users and benefits