Geonetric Celebrates 20 Years in Business, Unveils New Logo

Geonetric celebrates its 20th year in business, marks milestone with logo refresh to align with the company’s position as a full-service digital agency for healthcare.

Cedar Rapids, IA – June 3, 2019 – Geonetric, a digital agency and software developer for the healthcare industry, announced today the launch of its redesigned logo and new tagline. These changes represent Geonetric’s expanded capabilities and position as a full-service digital agency.

“As we reflect back on our 20 years in business, Geonetric has grown tremendously in both team size and vision. We’ve evolved from a software company to a true full-service digital agency with an incredibly deep technical foundation. We continue to offer the most sophisticated healthcare specific content management system (CMS) on the market, VitalSite®, and we design experiences on many other platforms. In addition, we continue to invest in our agency services, particularly around digital marketing and content development,” says Linda Barnes, CEO at Geonetric. “Our new logo and tagline better reflect our position and our customer-focused approach.”

Designed to support creative needs both online and offline, the new typography and logo mark bring an updated, modern aesthetic to the brand. It also gives a nod to the organization’s dot-com beginnings and digital roots. The tagline, Digital with care, references the broad digital scope of the agency, in addition to the dedication to both the healthcare industry and their healthcare clients, as Geonetric is known for outstanding customer service.

“The logo and tagline better reflect our brand,” says Nate Collins, Senior Visual Designer at Geonetric. “The changes were based on in-depth brand perception research that took into account input from employees, clients, and healthcare marketers. The icon establishes an identifiable brand mark that was designed to work effortlessly across digital and print channels.”

The logo refresh coincides with the company’s 30th major release of its popular VitalSite CMS, which includes a new, more modern administrative interface that improves user experience.

From national health systems and academic medical centers to community hospitals, medical groups, and clinics, Geonetric is the go-to partner for healthcare organizations that want to leverage digital strategies to connect and engage with diverse audiences. Geonetric’s clients are always among the top winners at industry awards competitions, including their clients Avera and Essentia Health winning back-to-back website of the year awards from Modern Healthcare in 2017 and 2018.

In 2018, Geonetric was named the Grand Prize winner of Ragan’s 2018 Health Care PR and Marketing Awards in the Health Care Agency of the Year category. The company also takes home numerous local, regional, and national awards for its unique workplace culture built on trust and transparency.

To download the logo and usage guidelines, please visit www.geonetric.com/brand-resources.


About Geonetric®

Geonetric is a 20-year-old digital agency that helps healthcare brands across the country thrive through effective marketing and distinctive websites. The Cedar Rapids-based company employs more than 80 creative and talented individuals. Named to the Inc. 5000 list for seven consecutive years and a two-time recipient of the Alfred P. Sloan award for Excellence in Workplace Effectiveness, Geonetric is continuously recognized for its exceptional work environment. In addition to the company’s efforts in advancing the healthcare technology industry, Geonetric is also focused on improving the Cedar Rapids community. Whether by supporting local entrepreneurship efforts or building websites for non-profits during the company’s annual Operation Overnight event, community involvement is built into the foundation of Geonetric’s culture.

Media Contact: Heather Stanley, Marketing Director | 319.221.1667