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Owensboro Health Design



Design Asante Design

Impressive Video Banner

The video on Owensboro Health’s homepage is the perfect way for the organization to present its brand, engage with visitors and most importantly, tell its story of a comprehensive health system. With images of everything from the new building, to the Healthpark, to babies, viewers truly get a sense that Owensboro Health has health consumers covered for every stage of life.

Design Asante Storytelling

Innovative Navigation

Building off of the popularity and familiarly of mobile menus, known as hamburger menus, Owensboro Health’s site features the hamburger menu on the desktop site. When a site visitor clicks, he or she is presented with a new fly out menu with the full navigation. Keeping the menu behind the three stacked lines helps declutter the homepage while still offering lots of navigation options. The site also offers task-based navigation in the middle of the homepage, presented with icons.

Design Asante Mobile

Streamlined Content to Eye-Catching Calls to Action

The health system partnered with Geonetric to extend the clean, uncluttered look and feel to the site’s copy as well. New, benefit-driven web copy engages site visitors and provides an overview of the health system’s comprehensive services. In addition, the design and content complement each other perfectly on the call to action (CTA) panels. Featuring an action-oriented green that stands out against Owensboro Health’s blue, the CTA panels encourage site visitors to take the next step and engage with the health system.


"We wanted a design that was outside of the box and Geonetric listened to our design needs and delivered based on our feedback. We love the video header, navigation and the fact it’s responsive. From design to content strategy, Geonetric’s team really helped us streamline and improve the way we are presenting our organization online."

Dale Vanover - Marketing Specialist at Owensboro Health

The Concept

Owensboro Health Pushes Design

Owensboro Health, in Owensboro, KY, decided to take its site design in a new, bold direction. The site features an out-of-the-way hamburger menu for the navigation and unique, card-inspired design elements. The feature that steals the show is a large-format video in the background of the homepage that tells a story about the new hospital, quality healthcare and community involvement.

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Design Asante Responsive

About the Client

About the Client

Owensboro Health is a nonprofit health system with a mission to heal the sick and to improve the health of the communities it serves in Kentucky and Indiana. The system includes Owensboro Health Regional Hospital, nationally recognized for design, architecture and engineering and the only hospital in the world to be designated a Signature Sanctuary by Audubon International, Owensboro Health Muhlenberg Community Hospital, the One Health medical group comprising over 170 providers in 29 locations, a certified medical fitness facility, and the Mitchell Memorial Cancer Center. Owensboro Health has been recognized for outstanding care, safety and clinical excellence by The Joint Commission, Healthgrades, U.S. News & World Report and Becker’s Hospital Review. As the largest employer west of Louisville, Owensboro Health has 4,088 employees, and in FY 2015 saw 18,380 inpatient admissions and 823,072 outpatient encounters. A committed community partner, Owensboro Health provided grants of $702,924 in the last year to health, social service, education and arts agencies across the region.


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