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North Kansas City Hospital Cardio Marketing Campaign

North Kansas City Hospital Cardio Marketing Campaign



The Process

Define & Track

Everyone agreed at the outset on one critical, measurable objective. For North Kansas City Hospital’s cardiac campaign, the goal was to increase calcium score heart scans by 10% over three months.

Plan & Produce

Working in two-week sprints we brainstormed ideas, developed creative and delivered tactics to market, all within the sprint.

Evaluate & Modify

Tactics launched immediately and were evaluated by the ultimate focus group — real health consumers. Adjustments to the campaign and individual tactics ensured budget and energy focused on the tactics that worked.

Measure & Report

The focus always remained on the goal. North Kansas City Hospital received regular updates on how close the campaign was to reaching — and in this case, wildly surpassing — its goal.

The Tactics

Campaigns NKCH Cardio PPC


Attention-grabbing pay-per-click advertisements targeted potential customers and encouraged them to visit a landing page to sign up for a scan.

Campaigns NKCH Cardio Landing Pages

Landing Pages

Landing pages complimented the pay-per-click creative and encouraged site visitors to convert with an eye-catching form.

Campaigns NKCH Cardio Facebook

Facebook Ads

User engagement on Facebook led to modifications — responses to comments were immediate and the creative was adjusted to align with the online conversations.

The Results

The initial goal was to generate 54 calcium score heart scans, an increase of 10%, in three months. The campaign crushed the goal, generating 493 scans, an increase of 915%, in just three months.

The Concept

North Kansas City Hospital Tests Tickers

A creative and eye-catching marketing campaign that generates cardiac screenings.

Launch Website Contact Us

Campaigns NKCH Cardio Monitor

About the Client

About the Client

North Kansas City Hospital is an acute-care facility with 451-licensed beds and five centers of excellence including Northland Cardiac Center, Northland Cancer Center, Northland Women’s Center, Northland Orthopedic Center and Northland Emergency Center. The medical staff includes over 600 physicians representing 49 medical specialties.


  • eHealthcare Leadership Awards
  • MarCom Awards

Supporting Content (Red)

Portfolio Campaigns

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