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PIH Health Content Development

PIH Health Content Development



PIH Health Services

Integrated Focus

A comprehensive content inventory and audit established what content was available and being used by site visitors — and what hadn’t been accessed in ages. The audit informed the content strategy, which focuses on presenting information as an integrated delivery system instead of separate entities.


Improved Information Architecture

The new information architecture focuses on consumer tasks and the health system’s specific business goals, such as driving urgent care volume.

PIH Services

Increased Awareness of Services

Content was added for more than 30 services which were not visible on the previous websites to increase awareness of PIH Health’s services and promote physicians.

PIH Content Pages

Engaging, Original Content

A close collaboration with physician and service line experts resulted in 120 new pages of content for PIH Health. The focus remained on quality content, and not quantity, but PIH Health got both!


"Geonetric’s content team did an exceptional job helping us communicate the essence of our new brand and raise awareness of our clinical services. They’re skilled writers with unmatched healthcare expertise."

Terri Skitch - Digital Media Marketing Manager at PIH Health

The Concept

PIH Health Communicates New Brand With New Content

PIH’s website combines four sites into one new, online home for PIH Health, complete with original, engaging content and clear messages that connect with visitors.

Launch Website Contact Us

PIH Monitor

About the Client

About the Client

PIH Health serves more than two million residents of Los Angeles and Orange Counties as well as the San Gabriel Valley area. The integrated delivery system (IDS) offers a wide range of services including over 150 primary care physicians and a network of over 180 specialists in accessible and welcoming neighborhood locations.

Supporting Content (Red)


Get expert content creation.

Writing original, valuable healthcare content can be challenging. Whether you need to overhaul your website, integrate separate sites or develop the content templates and tools that help your teams work more effectively, you can depend on Geonetric to provide the expert content support you need. We have thousands of pages of healthcare content under our belts, and a full suite of content services that leading healthcare organizations like yours rely on for their success.

Free Content Checkup