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North Kansas City Hospital Search Engine Optimization (SEO)



The Process

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Identify Content Gaps

Research and interviews identified that 33 service lines were under-represented on the NKCH site.

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Fill Content Gaps

Increased surgical services section from six pages to 19. Built out the minimally invasive pages to include information on robotic procedures and developed a page of content to help patients prepare for surgery.

The Results


Increased Page Views

Increased unique pageviews for each service line. Pageviews to the main surgery landing page increased by 47 percent.

NKCH Landing Page

Created Effective Landing Page

Entrances to the main surgery landing page jumped from 12 to 37 in one month — nearly a 70 percent increase.

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Improved Time on Page

Content keeps visitors engaged with the section topic. Visitors spend an average 68 percent more time in the surgery section — visits grew from under seven minutes to over 21 minutes during the surveyed month.

Organic Traffic

Enhanced Organic Traffic

Some of the targeted keywords — neurosurgery, spine surgery, complementary medicine, primary care, skin care and ENT — jumped significantly in organic rankings (although the ability to track keywords is getting more difficult).


" It’s refreshing to work with a team that truly understands SEO and how it’s evolving. Geonetric knows how to help our organization create great content that is compatible with search engines."

Jodi Rawson — Marketing Services Coordinator at North Kansas City Hospital

The Concept

North Kansas City Hospital Improves SEO with Content

New content promotes NKCH’s extensive surgical services, engages site visitors and boosts organic search rankings.

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About the Client

About the Client

Founded in 1958 as an 80-bed facility in North Kansas City, MO, North Kansas City Hospital (NKHC) has evolved to meet the needs of its growing community. Now with 451 beds and a 69-acre campus, NKHC provides a host of inpatient and outpatient services, in a state-of-the-art facility, to improve the health of its patients and community.


  • w3 Awards
  • Hermes Creative Awards
  • MarCom Awards
  • Aster Awards

Supporting Content (Red)

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More information, please!

When you partner with Geonetric, you gain the expertise to help you understand your current performance, identify opportunities to improve and do the work required to outrank the competition. Your choice of CMS can either make or break your SEO strategy. That’s why hospitals around the country insist on VitalSite. Learn more about why Geonetric's VitalSite CMS is one of the best on the market.

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